Munja Targets Fire Engine Exports Next Year After Securing 35% Domestic Market Share
PT Munja Utama Indonesia (Munja) is targeting expansion into international markets starting next year, as the company seeks to broaden its fire engine business and strengthen its position as a national bodywork manufacturer.
CEO of PT Munja Utama Indonesia Robertus B. Berot said the company is exploring cooperation with several countries, including India, as part of its strategy to open up export markets.
“We are exploring cooperation with several countries such as India. We cannot yet release the data because we are still in a growth phase. Our target is to begin exporting next year and tap into the fire engine market abroad,” he told Bisnis on Sunday (26/7/2026).
In addition to producing special-purpose vehicles, Robertus said Munja has begun developing a business as a trading agency to support import and export activities. The expansion overseas comes amid the company’s strengthening position in the domestic market.
Munja currently controls around 35% of the national fire engine industry market share. In the long term, the company is targeting its domestic market share to rise to 70% within the next five years through product development, increased production capacity and the expansion of its marketing network.
“Our target over the next five years is to reach 70% [of the national market share],” Robertus said.
To support this expansion, Munja continues to strengthen its competitiveness through investment in production facilities, improving the competence of its human resources and meeting international standards.
“We continuously maintain international standards and enhance the competence of our human resources. Renewal of certifications and investment in testing facilities are priorities so that our products continue to meet clients’ needs without compromising quality,” Robertus explained.
The company’s MUNJAFIRE brand produces a range of special-purpose vehicles, including fire trucks, fire ladders, airport crash tenders, fire jeeps, water supply trucks, rescue trucks, water cannons, mobile barrier automatic motorised vehicles and ambulances. These products are designed using components that meet the National Fire Protection Association (NFPA) standards.
The company has obtained various international certifications, including ISO 9001:2015, ISO 45001:2018, ISO 14001:2015, IATF 16949:2016 (compliance), as well as NFPA 1901 membership, which is renewed periodically.
Robertus believes business transformation must continue so that the company can respond to changing market needs and regulations while enhancing its competitiveness at the global level.
“Business dynamics demand continuous transformation. Innovation, investment and resource optimisation must be carried out simultaneously,” he said.
This commitment also earned Munja the Pimred Award 2026 from the Forum of Indonesian Multimedia Editors-in-Chief, in recognition of the company’s leadership and innovation in driving business growth and job creation.
According to Robertus, the award serves as momentum for the company to expand its production capabilities while accelerating market penetration, both domestically and in export markets. Going forward, Munja will continue to develop more innovative products to meet customers’ needs in line with global standards.