Mulia Boga Raya Marks 20th Anniversary by Strengthening Partnership with Bel Group and Preparing New Factory
PT Mulia Boga Raya Tbk (MBR), producer of Prochiz cheese and a subsidiary of PT Garudafood Putra Putri Jaya Tbk, commemorated its 20th anniversary by strengthening its strategic partnership with Bel S.A. or Bel Group, a global cheese company from France.
The moment was marked by a Partnership Gathering held in Sumedang, West Java, on Friday (28/8/2026), as well as a direct visit by Bel Group CEO Cécile Béliot to MBR’s new production facility currently being developed in the area.
The partnership between Garudafood, MBR, and Bel is expected to strengthen the development of the cheese industry in Indonesia. Bel itself is a global company with more than 100 years of experience, known through brands such as The Laughing Cow®, Kiri®, and Babybel®.
“Today, we gather not only as shareholders and business partners, but as one big family celebrating MBR’s 20th anniversary. This partnership unites complementary strengths,” said Cécile Béliot, CEO of Bel Group.
According to Cécile, the collaboration combines Garudafood’s expertise in snacks and national distribution networks, MBR’s leadership in the Indonesian cheese and food service market, and Bel’s experience and expertise in the cheese industry.
Indonesia is also one of Bel’s strategic markets for business development in Asia. This potential is reflected in per capita cheese consumption in Asia, which remains below 1 kilogram per person, while in Europe it has reached more than 20 kilograms per person.
Sumedang Regent Dony Ahmad Munir, who was unable to attend, expressed appreciation for the investment and development of MBR’s production facility in Sumedang Regency. According to him, the investment is expected to provide added value for the regional economy and community.
“Investment is one of the main pillars in driving regional economic growth and improving the welfare of the people of Sumedang Regency. Therefore, the Sumedang Regency Government welcomes incoming investment that provides added value for the region, including through the collaboration between Garudafood, MBR, and Bel,” said Dony.
Garudafood President Director and MBR President Commissioner Hardianto Atmadja said Bel’s presence further reinforces Indonesia’s position as a strategic market with significant growth potential.
“We express our appreciation and gratitude to Bel for the trust placed in choosing Garudafood and MBR as long-term strategic partners in Indonesia. We are optimistic that this collaboration will make a positive contribution to MBR and further strengthen the company’s growth prospects, both in domestic and regional markets,” said Hardianto.
Meanwhile, MBR President Director Dede Patmawidjaja said the collaboration is an opportunity to combine local market understanding with global expertise.
“This is not merely a business partnership, but a strategic collaboration between complementary strengths, namely Prochiz’s local excellence and Bel’s global expertise. We believe this synergy will open a new chapter for the national cheese industry while demonstrating that products developed in Indonesia can meet global quality standards,” said Dede.
In line with business development, MBR is building a new production facility in Sumedang on approximately 25,000 square metres of land. The facility is targeted to be fully operational by 2028 and will increase MBR’s total production capacity to around 60,000 tonnes per year.
The new factory will support various MBR product lines, including Prochiz and Top Chiz, while also being prepared to support the development of Bel products in Indonesia.
Sustainability aspects are also part of the new facility. MBR plans for around 30 percent of the area to be green open space, as well as the use of solar panels with a capacity of up to 250 kWp as one source of renewable energy.
Amid this expansion, MBR’s performance in the first half of 2026 was also positive. The company recorded sales of Rp960 billion and net profit of Rp105.5 billion, an increase of approximately 15.4 percent compared to net profit of Rp91.5 billion in the same period the previous year.
MBR’s 20th anniversary celebration, the visit of the Bel Group CEO, and the construction of the new production facility in Sumedang are part of the company’s steps into its next growth phase. The collaboration between Garudafood, MBR, and Bel is expected to expand public access to quality cheese products while strengthening the competitiveness of the national cheese industry.