MSMEs Use Digital Platforms to Preserve Betawi Cuisine

Jakarta (ANTARA) - Micro, small, and medium-sized enterprise (MSME) entrepreneurs are utilising digital platforms to expand their market reach while simultaneously preserving traditional Betawi cuisine.

“I want to build something that can serve as a source of livelihood, not just for my family, but also for others,” said Maemonah, the owner of the Jakarta souvenir business ‘Oleh-Oleh Jakarta Mpok Mumun’, as quoted in a Shopee press release on Saturday.

Maemonah started her business with the desire to establish a sustainable source of income. Due to frequent enquiries regarding practical Jakarta souvenirs that are easy to transport, Maemonah decided to establish a business specialising in traditional Betawi food.

She offers signature products such as rengginang, dodol Betawi, biji ketapang, akar kelapa, bir pletok, and kue gambang, featuring modern packaging that showcases Jakarta icons such as the National Monument (Monas) and Gelora Bung Karno (GBK).

Through her products, Maemonah aims to introduce Betawi culinary specialties while supporting the strengthening of Jakarta’s identity as a tourist destination.

To expand her product’s market reach, Maemonah joined the e-commerce platform Shopee in 2022. She utilises features such as Shopee Live, Shopee Video, Affiliate Marketing, Free Shipping, Promo XTRA, and double-date campaigns to increase her product sales.

Maemonah noted that during shopping campaign periods and holiday seasons, the number of orders can increase two to three times compared to regular days. Her order volume can reach hundreds of packages per day during these periods.

Maemonah stated that her business activities also create economic opportunities for local residents. She involves housewives from her neighbourhood in the production process.

For Maemonah, business success is measured not only by increased turnover but also by the benefits that can be provided to the community and other entrepreneurs.