MSMEs Ready to Level Up, Logistics Deemed Key to Global Market Expansion

Access to the global market is considered a crucial factor in encouraging Indonesian micro, small, and medium enterprises (MSMEs) to level up whilst increasing their contribution to national exports. Amidst increasing international trade connectivity, the need for fast and reliable logistics services has become a key determinant of business competitiveness. MSMEs have contributed more than 60 per cent to the national economy. With Indonesia’s economic growth reaching 5.11 per cent in 2025, opportunities for businesses to penetrate the global market are seen as increasingly open. However, the main challenge is no longer limited to production capacity. MSME players still face obstacles in accessing international distribution networks and logistics services capable of supporting business expansion. Vice President Commercial of DHL Express Indonesia, Poppy Ariani, stated that global market demand for Indonesian products continues to grow, so businesses need to be supported by fast, consistent, and competitive logistics access. ‘Global demand continues to grow. The key now is fast, consistent, and competitive access,’ Poppy said in a statement on Tuesday (30/6/2026). According to her, the function of logistics is no longer merely to support the distribution of goods but has become part of the business strategy to expand markets. This change, Poppy noted, is evident from the increasing demand for large-volume shipments. If previously MSMEs were synonymous with small-scale deliveries, now more businesses are sending products in larger quantities and with added value. Senior Technical Advisor of DHL Express Indonesia, Ahmad Mohamad, said this trend reflects the growing scale of trade by Indonesian businesses in the international market. ‘We are seeing a clear shift, from small-scale shipments to large volumes. This shows that Indonesian businesses are not only successfully entering the global market but are also beginning to grow within it,’ said Ahmad.