MSMEs Need More Than Capital; They Also Require Market Access Support

Intensifying business competition means that challenges for micro, small and medium enterprises (MSMEs) are no longer limited to financing. Shifts in consumer spending towards digital platforms are also pushing business operators to seek new ways to broaden markets and keep sales growing.

This dynamic is shifting MSMEs’ needs, from access to promotion, to integration with digital platforms, and opportunities to meet customers directly. To connect MSMEs with buyers, PT Bank Central Asia Tbk (BCA) is hosting the BCA MSME Fest 2026, which this year is being held in collaboration with Pagelaran Sabang Merauke at Indonesia Arena, Gelora Bung Karno, on 20–23 August 2026. The event attracts thousands of MSMEs from a range of sectors, including food and beverages, fashion, cosmetics and hobbies.

In addition to the in-person event, the festival will also run online via the Grab and Blibli platforms from 1 August to 20 September 2026.

BCA Director Antonius Widodo Mulyono said MSMEs play a crucial role in underpinning national economic growth while strengthening Indonesia’s local products.

“BCA is committed to delivering a more holistic experience for visitors, where culture is not only present on stage but is also felt through the works, products and creativity of MSME actors,” Antonius said in a statement on Friday, 22 May 2026.

He noted that support for MSMEs today is no longer limited to financing, but also includes marketing assistance, onboarding to digital platforms, and education in business development.

BCA also notes that its MSME mentoring programme is increasingly aimed at widening access to export markets. In 2025, 19 MSMEs under BCA’s guidance participated in Trade Expo Indonesia and opened business opportunities in 33 countries, with potential transactions totalling Rp110.9 billion.