MR.D.I.Y. Indonesia Partners with KK Group to Expand Retail Network
PT Daya Intiguna Yasa Tbk. (MDIY), the owner of the MR.D.I.Y. brand, has officially entered into a strategic partnership with China’s KK Group on Friday (1/5/2026) to expand its presence in Indonesia’s lifestyle retail sector. This collaboration focuses on developing several modern retail brands such as X11, KKV, and The Colorist.
This corporate move aims to address changing consumer behaviour, where shoppers now prioritise visual and interactive shopping experiences. According to Market, the partnership positions MDIY as a non-controlling shareholder in entities under KK Group.
MR.D.I.Y. Indonesia’s CEO, Edwin Cheah, explained that this investment is part of the company’s strategic plan to strengthen its position in the rapidly growing market.
“Through this partnership, MR.D.I.Y. Indonesia takes the position as an investor with non-controlling ownership in related entities within KK Group,” said Edwin Cheah, CEO of MR.D.I.Y. Indonesia.
Management assures that the entire investment process has undergone strict governance mechanisms. The company implements financial oversight and a risk management framework to maintain business stability amid this expansion.
“This partnership provides MR.D.I.Y. Indonesia with opportunities to expand exposure to lifestyle retail concepts that align with current consumer preferences. It also reinforces our commitment to continuously deliver the best value for Indonesian families,” said Edwin Cheah, CEO of MR.D.I.Y. Indonesia.
Alongside the partnership announcement, MDIY reported significant financial performance growth for the first quarter of 2026. The company recorded a net profit of Rp306.5 billion, a 35.5% jump from the same period last year at Rp226.2 billion.
The company’s revenue also increased by 31.0% year-on-year to Rp2.4 trillion. Edwin views this achievement as proof that the company’s operational efficiency remains intact despite ongoing massive expansion.
“With growth in profitability, margin improvements, and a stronger financial foundation, it affirms the company’s ability to expand efficiently while maintaining financial discipline,” stated Edwin Cheah, CEO of MR.D.I.Y. Indonesia.
Over the first three months of this year, MDIY has operated a total of 1,278 stores across the country. The addition of 56 new stores in this quarter is part of the strategy to enhance product accessibility for the wider public.
“This ongoing expansion is driven by a strategy to broaden accessibility and strengthen the scalability of our everyday value proposition across various market conditions in Indonesia, amid macroeconomic dynamics,” explained Edwin Cheah, CEO of MR.D.I.Y. Indonesia.
Management observes a trend among Indonesians becoming more selective in their spending. This prompts the company to be more meticulous in product curation and store layout updates to remain relevant to market needs.
“Facing macroeconomic conditions that affect consumer sentiment, Indonesians are becoming more selective and value-conscious in every shopping decision,” concluded Edwin Cheah, CEO of MR.D.I.Y. Indonesia.
Future growth potential is seen as wide open, particularly in tier 2 and tier 3 regions in Indonesia. The low penetration of modern retail in those areas presents opportunities for the company to continue providing affordable household products.