MPMX's Strategy to Accelerate Community and Environmental Empowerment in Operational Areas

PT Mitra Pinasthika Mustika Tbk (MPMX) continues to strengthen its commitment to implementing Environmental, Social, and Governance (ESG) principles through the launch of a coral reef transplantation programme in Pasir Putih Village, Messah Island, Labuan Bajo, NTT. GM Corporate Communication & Sustainability at MPMX, Natalia Lusnita, stated that this programme is part of the MPM Green Action 2026 initiative, which focuses on environmental conservation as well as community empowerment in the company’s operational areas. “As one of the most important ecosystems in the sea, coral reefs play a strategic role in maintaining the balance of coastal ecosystems. Not only serving as habitats for various marine biota, coral reefs also contribute to protecting coastlines from abrasion and supporting the fisheries and marine tourism sectors,” said Natalia in her statement on Wednesday, 22 April 2026. In regions like NTT, which is known for its flagship potential in the marine tourism sector, the presence of coral reefs is a key factor in supporting environmental sustainability as well as the livelihoods of island and coastal communities. Natalia conveyed that this initiative is a concrete step by the company to deliver long-term impacts for the environment and communities in its operational areas. “We realise that environmental sustainability is closely linked to the social and economic sustainability of communities. Through this coral reef transplantation programme, MPMX not only seeks to preserve marine ecosystems but also opens up opportunities for sustainable economic development for communities,” she said. She added that the programme is designed as a long-term initiative to provide more measurable and sustainable impacts. This initiative continues MPMX’s commitment to environmental conservation in the NTT region. Previously, from 2022-2025, MPMX had planted 100,000 mangroves in Golo Sepang Village, which was integrated with community empowerment programmes such as mangrove crab cultivation and mentoring for SMEs based on local potential. “The success of that programme has led us to see that there are other environmental aspects that need attention, while also having potential to be developed in supporting community economies,” said Natalia. “We believe that collaboration with stakeholders, including local communities and regional authorities, is key to ensuring this programme runs consistently and provides long-term benefits,” she stated.