MONDIAL Unveils New Look for Plaza Indonesia Boutique, Featuring Artistic Interior with Lapis Lazuli
JAKARTA, KOMPAS.com - The jewellery brand MONDIAL has unveiled a new look for its flagship boutique in Plaza Indonesia, Central Jakarta.
With a new, more artistic and immersive interior concept, this transformation is MONDIAL’s step in providing a more personalised luxury jewellery experience for modern customers.
General Manager of MONDIAL, Leslie Christian Saputra, said that this update was designed to create a more meaningful experience for every customer.
This boutique transformation is part of MONDIAL’s long journey, having been established in 1979 as a diamond jewellery brand based in Singapore.
Since its inception, MONDIAL has been known for its innovative design approach and international quality standards, which place creativity and craftsmanship as its main identity.
Over time, MONDIAL became part of the Central Mega Kencana ecosystem in Indonesia and further strengthened its position in the domestic luxury jewellery market.
A key milestone for MONDIAL in Indonesia began in 2010 when it opened its first flagship boutique in Plaza Indonesia. The presence of this boutique became a symbol of MONDIAL’s belief in the growth of the luxury market in Indonesia.
Through the updated boutique concept, MONDIAL presents a space designed as a ‘home of connection’, where customers can enjoy a more intimate experience while exploring various jewellery collections.
“We want to create a space that not only showcases the beauty of jewellery, but also makes every individual who comes feel an emotional connection with MONDIAL and feel inspired to express themselves,” said Leslie.
The dominant blue colour, characteristic of MONDIAL, is combined with the use of natural stone lapis lazuli on various elements of the space, from the floor and walls to the jewellery display areas.
According to Leslie, the selection of this material is not just an aesthetic decision, but a representation of the brand’s character.