Modern Parking Becomes Part of Visitor Experience Strategy

The real sector is becoming increasingly cautious regarding business expansion.

CENTREPARK, a company managing over 800 parking locations in Indonesia, asserts that modern parking is no longer merely a supporting facility, but a core component of property strategy and the visitor experience.

The latest initiative involves managing the parking area at 23 Semarang Shopping Centre using a cashless system based on electronic money cards. Visitors can simply tap in and tap out without the need to queue at booths or carry cash, thereby increasing efficiency and convenience.

“The visitor experience begins the moment a vehicle enters the parking area. Smooth access, ease of payment, and a sense of security directly influence the perception of the entire property,” stated a representative from Centrepark.

The company emphasises that this strategic approach to parking aligns with global trends in the commercial property industry, where parking management becomes part of smart buildings and smart mobility. With a portfolio encompassing shopping centres, office buildings, hospitals, and public facilities, Centrepark positions itself as a strategic partner for property managers seeking to enhance overall service quality.

The increasing trend of non-cash parking transactions indicates that the Indonesian public is ready to accept higher service standards. Consequently, Centrepark is encouraging the implementation of technology across its entire network of managed locations, asserting that parking serves as a reflection of property quality and the visitor experience.