Modern Parking Becomes Part of Visitor Experience Strategy

Centrepark, a company managing more than 800 parking locations in Indonesia, has asserted that modern parking is no longer just a supporting facility but part of a property strategy and visitor experience. The latest step was realised with the management of the parking area at 23 Semarang Shopping Center using a cashless system based on electronic money cards. Visitors simply tap in and tap out without needing to queue at counters or carry cash, improving efficiency and convenience. “The visitor experience begins the moment a vehicle enters the parking area. Smooth access, payment convenience, and a sense of security directly influence the perception of the entire property,” said a Centrepark representative. The company emphasised that this strategic approach to parking aligns with global trends in the commercial property industry, where parking management is becoming part of smart building and smart mobility initiatives. With a portfolio encompassing shopping centres, office buildings, hospitals, and public facilities, Centrepark positions itself as a strategic partner for property managers seeking to comprehensively improve service quality. The increasing trend of cashless parking transactions indicates that the Indonesian public is ready to accept higher service standards. Centrepark is encouraging the adoption of technology across its entire managed network, reinforcing parking as a reflection of property quality and visitor experience.