MIXUE Drives Local Economic Growth Through Entrepreneurship and Job Creation
After years of operation in Indonesia, MIXUE not only focuses on business growth but also strives to contribute socially and economically to the community. Through its network of outlets and franchise business model, the company drives the creation of new business opportunities, job creation, and carries out various social and environmental initiatives.
To support micro and small entrepreneurship, MIXUE has developed a franchise system with relatively affordable investment, simple operations, and measured risks. This business model is supported by an integrated supply chain and operational guidance, which is deemed capable of assisting those looking to start a business.
To date, over 1,400 local residents across various regions in Indonesia have joined as partners and opened MIXUE outlets. The company states that this standardised business model provides stable income opportunities while stimulating economic activity at the grassroots level.
Beyond creating business opportunities, MIXUE’s outlets also contribute to job creation. The company reports its Indonesian outlet network has created approximately 12,800 direct jobs. The majority of recruited staff are from local communities, accounting for over 96 per cent.
Beyond direct employment, MIXUE’s supply chain involves various supporting sectors, including raw material processing, logistics and transportation, outlet renovations, and packaging production. These activities are said to have generated over 20,000 indirect jobs across different regions.
In the social sphere, MIXUE regularly conducts community activities in several areas. These include Eid al-Fitr feasts, visits to orphanages, and disaster relief efforts during emergencies.
The company also implements environmental initiatives, such as reducing plastic usage across all outlets. This step is part of efforts to cut plastic waste and support environmental preservation.
Industry analysts regard MIXUE’s development model in Indonesia as an example of a global brand adapting to local market needs. Beyond business operations, the company is also seen as building community relations through job creation, entrepreneurship support, and social programmes.
Moving forward, MIXUE states it will continue expanding its business and supply chain in Indonesia, while continuing existing social programmes as part of its commitment to grow alongside the community.