Ministry of Trade takes down 2,639 non-compliant PMSE ads

The Ministry of Trade (Kemendag) has taken down 2,639 electronic ads violating regulations through cyber patrols on 21 e-commerce platforms by March 2026.

Trade Minister Budi Santoso said Kemendag requested the removal of 95 merchant accounts on various marketplaces displaying non-compliant electronic ads across three reporting periods.

“The violations relate to the sale of regulated commodities, including 1,731 alcohol ads; 514 hazardous materials ads; 124 refined sugar ads; 10 subsidized fertilizer ads; 257 Minyakita oil ads; and three ads for measuring, weighing, and calibration equipment (UTTP),” Budi said.

Budi stated the government continues to strengthen trade oversight via electronic systems (PMSE), both online and offline. Tough measures include account removals and final sanctions such as blacklisting and temporary suspension of PMSE services.

By March 2026, Kemendag had conducted 104 offline inspections of PMSE businesses, including marketplaces, online retailers, classified ads platforms, daily deals sites, and individual traders.

“As part of law enforcement, Kemendag issued 3,310 sanction letters to PMSE businesses across four reporting periods from Q4 2024 to Q3 2025,” Budi said.

Final sanctions, including blacklisting and temporary service suspension, were imposed on 52 businesses in Q4 2024, seven in Q1 2025, and 48 in Q2 2025.

Budi stressed the government is reinforcing digital trade governance through strengthened regulations and PMSE oversight.

Kemendag is currently refining Minister of Trade Regulation No. 31 of 2023 to enhance local product visibility, facilitate business legitimacy, ensure digital platform partnership transparency, protect consumers, and improve digital technology governance.