Ministry of SMEs Partners with Tokopedia and TikTok Shop to Help MSMEs Level Up in the Digital Era
Jakarta, VIVA – Deputy Minister of MSMEs Helvi Yuni Moraza said that business legality assistance and video content training have helped improve the competitiveness of micro entrepreneurs and local MSME players in the digital era.
At the Kemudahan Usaha Mikro Bermitra (Kumitra) Jamboree 2026 event at Teras Malioboro, Yogyakarta, Helvi acknowledged that short videos and LIVE sessions by MSME players on TikTok LIVE have been proven to boost orders by up to 59 per cent and 135 per cent.
Helvi also expressed appreciation for the consistency of Tokopedia and TikTok Shop in supporting the government’s strategic steps to strengthen the capabilities of MSME entrepreneurs so they can continue to level up in the digital era.
She also underlined the importance of cross-agency and cross-industry collaboration in creating a complete ecosystem for MSME entrepreneurs to grow, develop, move up a class, and sustain their businesses.
“E-commerce platforms such as Tokopedia and TikTok Shop are one of the strategic partner elements in strengthening MSMEs,” Helvi said in a statement on Friday, 24 July 2026.
“This commitment to being present directly shows that digital transformation must go hand in hand with strengthening business competencies so that more and more MSME entrepreneurs can #JualanNyaman (sell comfortably), be competitive, and grow sustainably with the times,” she said.
Echoing this, Senior Director of Tokopedia and TikTok Shop Indonesia Vonny Susamto said that as one of the largest MSME centres in Indonesia with 347,744 MSMEs, dominated by 329,487 micro enterprises, Yogyakarta has great potential to keep growing in the digital era.
Therefore, Vonny emphasised that Tokopedia and TikTok Shop are supporting the Kumitra Jamboree 2026 as a joint effort to improve the competitiveness of MSME entrepreneurs in Yogyakarta and surrounding areas.
Through “Waktunya STARt! Jadi Juragan UMKM: #JualanNyaman bersama Tokopedia & TikTok Shop” (Time to STARt! Become an MSME Boss: #SellComfortably with Tokopedia & TikTok Shop), the event includes training on creating marketing video content as well as assistance with business legality matters, such as the Business Identification Number (NIB).
“This support is also intended to strengthen the MSME ecosystem in Indonesia. Because the skills to create content, both short videos and LIVE sessions, are becoming very important in the era of discovery commerce — that is, when shopping decisions are increasingly influenced by authentic and inspiring content,” she said.