Ministry of Creative Economy Supports Development of Local IP at Soekarno-Hatta Airport

Jakarta (ANTARA) - The Minister of Creative Economy/Head of the Creative Economy Agency (Bekraf), Teuku Riefky Harsya, has praised the plan to develop characters based on intellectual property (IP) from the local culinary brand Butter Baby at Soekarno-Hatta Airport. “I see extraordinary potential in Butter Baby, which not only sells culinary products but has also successfully built a strong character ecosystem as a national IP asset,” Riefky stated in a press release received in Jakarta on Friday. Butter Baby is a local brand operating in the food and beverage sector as well as IP development, focusing on products for children and families with iconic characters. The Ministry of Creative Economy welcomes Butter Baby’s plan to open a outlet while displaying a giant character statue installation as an attraction for tourists at Terminal 3 of Soekarno-Hatta International Airport on 19 June 2026. “My presence at the Grand Opening on 19 June 2026 is a form of full commitment to supporting the works of Indonesia’s creative talents that bring pride to the nation,” the Creative Economy Minister explained. Butter Baby CEO, Shane John Lewis, stated that the support from the Ministry of Creative Economy solidifies their strategic steps to continue their grand vision of expanding business reach to international markets, particularly Thailand and Malaysia. In this way, Butter Baby can add to the local brands in the culinary and IP fields that reach global levels. “This major step towards neighbouring countries is part of our ambition to introduce Indonesia’s creative potential to overseas markets more broadly. We are optimistic that this cross-border synergy will strengthen the brand’s position as a significant player in Southeast Asia,” he said. The Creative Economy Minister hopes that Butter Baby’s presence at Terminal 3 of Soekarno-Hatta International Airport can serve as a showcase of Indonesia’s proud creativity in the eyes of international passengers. This also reaffirms the Ministry of Creative Economy’s commitment to encouraging local brands to level up and compete in the global market.