Ministry of Creative Economy partners with BINUS to strengthen national creative ecosystem

The Ministry of Creative Economy/Creative Economy Agency (Ekraf) has partnered with BINUS University to strengthen synergy in developing the national creative economy through the signing of a Memorandum of Understanding (MoU) on the implementation of the Catur Dharma higher education programme and creative economy development. “Through this collaboration with BINUS University, we hope to deliver various programmes that can strengthen the creative economy ecosystem and enhance the competitiveness of Indonesia’s creative talent and business actors,” said Ministry Secretary Dessy Ruhati in a statement received on Friday. The scope of the cooperation includes education, research, community service, technology transfer, and self-development aligned with the evolving needs of the creative industry. This partnership is a strategic step in strengthening the national creative economy ecosystem through human resource development, research, innovation, and collaborative programmes that provide tangible benefits to society. Dessy noted that the government cannot work alone in developing the creative economy, but requires cross-sector collaboration involving government, academia, business, communities, media, and financial institutions. “Through this collaboration, the Ministry is committed to building an ecosystem that transforms creativity into economic value, creates jobs, strengthens intellectual property, and brings the nation’s creative works to the global market,” Dessy said. In addition to the MoU signing, a discussion forum was held between the Ministry and BINUS University to identify various collaborative opportunities that can be pursued in the future. BINUS University Rector Dr Nelly, S.Kom., M.M., stated that the creative economy is currently growing rapidly alongside technological advancements and the increasingly strong role of young talent. This momentum underscores the importance of synergy between education and government, which led to the signing of the joint understanding. “We hope this opens up broader collaboration for student programmes or the development of creative economy-based startups, as well as the organisation of scientific activities and workshops relevant to the current needs of the creative industry,” Nelly said. The agreement is expected to serve as a stronger foundation between academia and government to produce creative talent capable of meeting industry demands while strengthening the competitiveness of Indonesia’s creative economy.