Minister: Shopee and Others Ready to Implement 50% Service Fee Cuts for MSMEs

The Minister of Micro, Small, and Medium Enterprises (MSMEs), Maman Abdurrahman, stated that e-commerce platforms such as Shopee, Tokopedia, TikTok Shop, and Lazada are ready to implement a policy reducing service fees by up to 50 per cent for MSME players selling local products.

Maman noted that the implementation of this policy is currently awaiting the completion of system integration between each marketplace and the Ministry of MSMEs’ ‘Sapa UMKM’ platform.

“Alhamdulillah, they are ready, fully prepared,” Maman told reporters in Jakarta on Monday.

He expressed hope that the policy could be implemented as soon as possible so that sellers on these marketplaces can immediately benefit from the incentives.

He also emphasised the importance of MSME players onboarding to the Sapa UMKM platform to access these incentives. He clarified that onboarding is not intended to add extra requirements, but rather to simplify data collection and the distribution of incentives.

Maman acknowledged that the implementation process would take time, as it involves adjusting systems and mechanisms within each digital platform as well as within the Ministry of MSMEs.

Furthermore, he ensured that the service fee reduction policy would be sustainable and not limited to specific promotional periods, such as religious holidays, New Year, or National Online Shopping Day (Harbolnas).

One of the requirements is the obligation for marketplace platforms to provide service fee reductions of up to 50 per cent for micro and small enterprises that meet specific criteria, including being registered in Sapa UMKM, possessing a Business Identification Number (NIB), and selling only domestic products.