Minister Maman Abdurrahman Issues Regulation Mandating 50% E-Commerce Fee Discount for MSMEs

The Ministry of MSMEs has issued Ministerial Regulation No. 3/2026, which mandates marketplaces to slash service fees by a minimum of 50% for verified MSMEs that exclusively sell local products.

The Minister of MSMEs, Maman Abdurrahman, stated that this policy is intended to create a fair business climate for MSMEs, logistics companies, and e-commerce platforms alike. This step is also an effort to protect and increase the competitiveness of local MSMEs.

Despite facing criticism, the Minister of MSMEs is undertaking various efforts to socialise the service fee regulations among micro and small business actors.

Currently, the average service fees charged by e-commerce platforms to MSMEs reach between 18% and 21%, largely due to promotional costs. Consequently, a 50% discount on these service fees is expected, provided that the MSMEs receiving the incentive are part of the MSME service ecosystem via the SAPA MSME application.

Minister Maman also shared efforts to boost the development of the MSME sector in Indonesia. The Ministry of MSMEs has noted that the number of MSME players is estimated to reach 57 million, comprising 1 million small businesses, 500,000 to 600,000 medium businesses, and the remainder being micro-enterprises. However, precise data on MSMEs is currently unavailable. Therefore, the Ministry of MSMEs, in collaboration with Bappenas, has launched the SAPA MSME application to register MSMEs while providing various services ranging from financing to training and payment systems.

The strengthening of this MSME data system is expected to map the condition of MSMEs, allowing the application to be used to ensure that MSME subsidy programmes are more accurately targeted.