Minister: Jakarta X Beauty to Boost National Beauty Industry into Global Market

Creative Economy Minister Teuku Riefky Harsya stated that the Jakarta X Beauty 2026 exhibition can strengthen the national beauty industry ecosystem in competing to penetrate the global market through the expansion of local brand promotion. In a written statement received in Jakarta on Friday, he said Jakarta X Beauty is proof that the beauty industry is one of the creative economy sub-sectors that continues to grow through creativity, innovation, research, design, and brand identity strengthening. Through this event, he said, local brands not only gain space to introduce their products but can also build business networks and expand opportunities to enter the international market. “The hope is that local heroes can go national and local champions can go global. The enthusiasm shown through the target of around 120,000 visitors over the four days of the event also shows that Indonesia’s beauty industry continues to grow. Today we can claim that Jakarta X Beauty is not only the largest beauty event in Indonesia, but also the largest in the world,” he said. CEO of Trans Digital Lifestyle Group & Female Daily Network Putri Tanjung said Jakarta X Beauty 2026 presents various innovations through the presence of 23 new brands, special treatments, and various interactive activities over the four days of the event. The event is also a commitment by the organisers to continue elevating Indonesian local brands. “We hope Jakarta X Beauty 2026 can be a memorable experience for visitors while encouraging more people to support local Indonesian brands,” said Putri. The exhibition, which takes place from 2 to 5 July 2026 at the Jakarta International Convention Center (JICC), targets more than 120,000 visitors. A total of 400 brands are participating in this year’s event, with 70 percent of them being local brands. Over the four days, Jakarta X Beauty presents product exhibitions, product launches, beauty talks, workshops, educational sessions, and various interactive experiences that bring together industry players, creators, and the public in a collaborative space to strengthen the Indonesian beauty industry.