Mineral education at JMFF 2026 engages 4,026 visitors
Jakarta (ANTARA) - The Junior Miners Fun Fest (JMFF) 2026, organised by MIND ID alongside all Group members—including ANTAM, Bukit Asam, Freeport Indonesia, INALUM, Timah, and Vale Indonesia—at Lippo Mall Kemang, South Jakarta, was attended by 4,026 visitors over its four-day duration.
“The visitors consisted of 1,588 children and 2,438 adults, a figure that has nearly doubled compared to the inaugural event in 2025, which reached 2,167 visitors,” said MIND ID Corporate Secretary Pria Utama in Jakarta on Monday.
He stated that this growth reflects the increasing public interest in mining education for the younger generation. Throughout the four-day event, children were invited to play while learning about various minerals used in daily life, understanding simplified mining processes, and recognising the importance of environmental conservation.
According to him, every attraction was designed so that knowledge is conveyed through direct experience rather than mere explanation. In addition to the fun activities, children were also invited to colour a map of Indonesia, serving as a symbol of Indonesia’s future unity and integrity.
Pria Utama explained that JMFF serves as an enjoyable family educational space during the holiday period, while simultaneously introducing the mining sector more closely to the youth.
Through hands-on experience in a mining-themed park, children are expected to gain a better understanding of the mining world and its contribution to national development.
“This is a concrete step by the MIND ID Group to shape a ‘golden generation’ that is more capable of appreciating natural resources, while supporting the sustainable development of Indonesia’s mining industry in the future,” he said.
One visitor, Pudjiyanti (47), noted that the ‘edutainment’ approach presented by JMFF is an effective way to introduce the importance of natural resources to children.
She believed that children find it easier to understand concepts when learning through play. They not only enjoy the games but also take home new knowledge regarding Indonesia’s abundant natural resources and the importance of managing them responsibly.
She added that the direct learning experience made her child far more enthusiastic compared to studying from books.
“My child usually gets bored quickly when studying from books. Here, they were eager to try every game. I hope activities like this can continue to be held because the benefits are very palpable, both for children and parents,” she said.