Mineral education at JMFF 2026 engages 4,026 visitors

The Junior Miners Fun Fest (JMFF) 2026, held by MIND ID together with all its group members—ANTAM, Bukit Asam, Freeport Indonesia, INALUM, Timah, and Vale Indonesia—at Lippo Mall Kemang, South Jakarta, was attended by 4,026 visitors over four days. Corporate Secretary of MIND ID, Pria Utama, stated in Jakarta on Monday that the visitors comprised 1,588 children and 2,438 adults, a figure that has nearly doubled compared to the inaugural event in 2025, which drew 2,167 visitors. He said this growth reflects the increasing public interest in mining education for the younger generation. During the four-day event, children were invited to play while learning about various minerals used in daily life, understand the mining process in a simple way, and recognise the importance of preserving the environment. According to him, each attraction was designed so that knowledge is conveyed through direct experience, rather than just explanation. In addition to having fun, children were also invited to colour a map of Indonesia, serving as a symbol of the nation’s future unity and integrity. Pria Utama explained that JMFF is a fun family education space during the holiday period, while also introducing the mining sector more closely to the younger generation. Through direct play experiences in a mining-themed park, children are expected to gain a better understanding of the mining world and its contribution to national development. “This is a concrete step by the MIND ID Group to shape a golden generation that is better able to appreciate natural resources, while supporting the sustainable development of Indonesia’s mining industry in the future,” he said. A visitor, Pudjiyanti (47), assessed that the edutainment approach presented by JMFF is an effective way to introduce the importance of natural resources to children. She said children find it easier to understand when learning through play. They not only enjoy the games but also take home new knowledge about the wealth of Indonesia’s natural resources and the importance of managing them responsibly. She added that the hands-on learning experience made her child far more enthusiastic compared to learning from books. “My child usually gets bored quickly when learning from books. Here, he is actually excited to try every game. I hope activities like this can continue to be held because the benefits are truly felt, both for children and parents,” she said.