Mikha Tambayong opts for no-downtime treatment as active women shift to practical beauty solutions

Actress and singer Mikha Tambayong shares her views on the changing lifestyle of modern women increasingly focused on practical self-care that is minimally painful yet supports busy daily activities. This was stated during her introduction as Indonesia Brand Ambassador for XERF, a non-invasive facial lifting and tightening technology, and the launch of the #YOUtheXERF campaign in Jakarta on Monday, 1 June 2026. For Mikha, beauty is no longer just about appearance, but about feeling comfortable and confident in oneself amidst increasingly hectic lives. ‘I’ve been exposed to the creative industry since age 13. Beauty standards have been familiar to me since childhood. Now my perspective on beauty and lifestyle is evolving. I’m more conscious of what I do, consume, and how I take care of myself,’ she said. The woman, now over 30, says she’s paying more attention to graceful aging rather than drastic facial changes. She believes modern women prefer preventive treatments that remain natural and don’t disrupt daily activities. ‘Beauty is confidence. We take pride in ourselves and our bodies. To be confident, we must look after ourselves, both inside and out,’ she added. Her busy schedule as a public figure makes her choose quick, downtime-free treatments. She was drawn to XERF for its non-invasive facial lifting and tightening technology. ‘I’ve never tried lifting or tightening treatments like this before. After XERF, it was relatively painless, non-traumatic, and no downtime. I could have dinner the same night and fly again the next day,’ she explained. Her experience shows modern aesthetic treatments are increasingly relevant for active, mobile urban women who want to look fresh without disrupting routines. ‘Treatments no longer need to be painful or torturous. Technology has advanced to keep us comfortable, fast, and back to activities immediately,’ she continued. Mikha also stressed she only represents products she has personally experienced the benefits of. Honesty is key when endorsing a brand. ‘For me personally, I must experience the product I represent. Sincerity is important,’ she said. Head of idsMED Aesthetics Indonesia Marisa Theresia said aesthetic treatment trends are shifting to match modern lifestyles that desire natural results with practical processes. ‘The company chose Mikha as brand ambassador because she represents modern Indonesian women who are active, confident, and maintain natural facial features,’ Marisa explained. ‘Mikha is an original Indonesian woman. She remains herself, just a fresher, youthful, and confident version. This aligns perfectly with XERF’s philosophy of enhancing, not changing.’ Alongside introducing Mikha as XERF Indonesia’s new face, the company launched the #YOUtheXERF campaign promoting confidence, authenticity, and graceful aging through modern aesthetic technology. Vice President Andy Rahardja added the trend of seeking downtime-minimising treatments is a major opportunity in the aesthetics industry. ‘Many busy women and men want to maintain self-care without disrupting their activities. They seek treatments with minimal downtime to return to work immediately,’ he said. Therefore, idsMED focuses not only on aesthetic technology but also on educating the public about safe, practical, and natural modern treatments. In addition to partnering with Mikha Tambayong, idsMED has involved aesthetic doctors such as Dr Aji Bayu Chandra, M Biomed (AAM), and Dr Yohanes Ridora Gusnanda Zaluchu M Med Sc Sp DVE to expand education on non-invasive treatments in Indonesia. XERF technology uses two radiofrequency frequencies, 6.78 MHz and 2 MHz, designed to target different skin layers simultaneously. Doctors play a crucial role as trusted educators to help the public discern accurate skin health information. The clinic offers a private environment with six-star standards, providing safety, comfort, and exclusivity without compromising privacy. Indonesia’s aesthetics market is highly dynamic, particularly in the non-surgical segment. Despite rising demand, a consistent trend remains: many Indonesian patients opt for aesthetic treatments abroad.