Midplaza offers information technology

Midplaza offers information technology

Looming over Jl. Sudirman in the heart of Jakarta's Golden
Triangle, Midplaza may look no different from the surrounding
buildings in this exclusive neighborhood. But there is a
difference, a very large one, in the same way there is a
difference between the Stone Age and the Space Age. For Midplaza
is a building of the future, where technology reigns supreme and
the entire world is connected.

It is no small wonder, considering how much more advanced its
technology is than other office buildings, that Midplaza boasts a
who's who of international businesses as its tenants. The reason
for this is that these global movers and shakers realize the
absolute vitality of keeping in contact with the world, and
Midplaza helps them do this. Headquarters in New York, offices in
London, Tokyo, Hong Kong, Sydney -- with the information
technology offered by Midplaza, they might as well be in the
adjoining office. The world might not actually be getting
smaller, but the technology is getting better and faster.
Midplaza has fully embraced this brave new world of computer
chips and fiber optic cables.

Midplaza has introduced its Fiber Optic Communications System.
In cooperation with Indosat and Telkom (providers of
international and domestic telecommunications and Internet
service), which links Midplaza to the world, and Indosat and
Telkom, which connects the building and its tenants domestically,
Midplaza has developed an all-encompassing system of
communications that will satisfy even the most challenging
communications needs of its tenants. It has been able to achieve
this in large part due to its close cooperation with Indosat and
Telkom. As the home to numerous leading international companies,
Midplaza has become one of Indosat's most valued customers, and
as such, Indosat is more than willing to go the extra mile to
ensure that the communications requirements of Midplaza and its
tenants are taken care of.

What is a Fiber Optic Communications System and what are its
advantages over the old radio networks still found in most office
buildings in Jakarta?

Because of the superior technology of fiber optics, the
communications options offered by the system greatly increase. In
Midplaza, tenants get the full range of services required to stay
in instant contact with everywhere from Bandung to Paris. Among
the advantages are video/audio on demand. There is also the wide-
area network (WAN) and metropolitan-area network (MAN), which
link tenants to the far-flung corners of the world and
surrounding communities.

The fiber optic cable link to Indosat gives Midplaza and its
tenants a fast, direct and inexpensive connection to the
Internet/Intranet. Because of the presence of Internet service
provider Indosat-net right in the building, tenants do not need
to use a telephone connection when getting on the Internet. This
greatly reduces the time needed to connect to the Internet as
well as making using the Internet infinitely cheaper, because
there is no need to pay telephone or leased line charges. It is
good to have Indosat right in your building and on your side.

Another result of the cooperation between Indosat and Midplaza
is the Indosat World Link/Indosat Direct Link service offered to
Midplaza tenants. These high-speed links facilitate global
corporate services. For international companies with branch
offices here, these services offer a point-to-point connection
with their headquarters, no matter where in the world they are
located.

Tenants of Midplaza also are offered Video Conferencing,
Telephony, or voice data network, fax+, IN, Frame-net, which is a
cable connection to frame relay and ISDN, or a digital telephone
line used for a high-speed data network. The communications
options and opportunities offered to Midplaza tenants are a bit
mind-boggling. These are indeed dizzying times we are living in,
and there is no place quite as dizzy as Midplaza.

Besides offering numerous methods of fast and direct
communications, the fiber optic system has a number of distinct
advantages over a radio network. There is, of course, the high-
quality transmission of fiber optics, giving you unprecedented
speed and clarity in your communications.

The system can also handle more data than other systems and is
easily upgradable. The network currently handles up to 155 Mb,
but with little more effort than flipping a switch it can be
upgraded to handle 2.5 G or more. This network provides any level
of transmission from 64 KB, 2 MB and 155 MBPS.

The fiber optic system also boasts the advantages of the Ring
Network and the Redundancy System, both of which serve as backup
systems. The Ring Network provides two-direction transmission, so
if one way fails the transmission automatically goes the other
way, without disturbing the communication process. The Redundancy
System basically comprises two terminals -- if the first terminal
fails or drops, the second terminal automatically handles the
transmission, again with no disturbance in communications.

In the unlikely event all these backup systems fail, Midplaza
still has as a last-ditch backup the old radio network that other
office buildings rely on for their first-string communications
system.

Where else in Jakarta can international companies find office
space with such advanced information and communications
technology? Well, nowhere. Wiring a building with this kind of
system is an extremely costly investment, and Midplaza made the
commitment and began the work before the economic and monetary
crisis struck Indonesia. Currently, Midplaza is the only office
building offering these advanced services and given the current
economic conditions, it is reasonable to believe that it will
remain the only building offering these services for some time to
come.

Not that leading the pack is anything new to Midplaza, which
was Indonesia's first Superblock. What is a Superblock? It is an
interconnected block of office buildings, a hotel, apartment
blocks and retail space (Kempinski Hotel and Apartments). Or, to
be more precise, a self-contained block containing everything
businesspeople need to go about their work and play. The key word
to this Superblock is synergy. The office space, hotel and
apartments all offer businesspeople superior facilities, and all
three can be used by the others.

With Midplaza 1, Midplaza 2 and the Kempinski Hotel Plaza and
apartments, this is Jakarta's first Superblock in operation, and
all in the heart of the city.

The facilities found within this block, apart from offices,
hotel rooms and apartments, include the Pantry supermarket and
wine cellar at Kempinski Hotel. There is also a new golf shop and
Fuji Image Plaza shop, which join numerous other facilities
located in the Superblock. To satisfy the appetite, the
Superblock contains 10 restaurants and a cafeteria, serving up a
delicious selection of international and local cuisine. This
included the Superblock's newest restaurant, Honzen, an exquisite
sushi restaurant located in Kempinski Hotel Plaza offering a
variety of high-quality sushi in a pleasant atmosphere with
tatami rooms.

Besides the technological convenience of Midplaza's fiber
optic communications system, it also boasts the old-fashioned
convenience of easy access and plentiful parking. Midplaza is
accessible from all directions, allowing commuters to reach work
or home while avoiding three-in-one zones and other nuisances
faced by other businesspeople in the city. Once at Midplaza,
there is no trouble parking, as Midplaza's five spacious basement
parking lots have the capacity to accommodate 1,700 cars.

For such a technologically advanced building, it is no
surprise to find that it has established a presence on the Web at
www.midplaza.com. This site allows businesspeople and companies
to learn more about the advantages of locating their offices in
Midplaza, an information technology building that heralds the
future of office buildings and business. (David Eyerly)