Meta prepares to launch third-generation Ray-Ban AI glasses

Jakarta (ANTARA) - Meta is preparing to launch two new models of Ray-Ban AI glasses, according to FCC documents published earlier this month. The Tech Buzz website reported on Thursday (26/3) local time that the documents refer to the tested devices as production units, indicating that Meta’s third-generation AI glasses could be available to consumers in the coming weeks. This step demonstrates Meta’s commitment to expanding AI-powered hardware into the consumer market, in partnership with EssilorLuxottica. The FCC documents that surfaced in early March confirm that Meta and EssilorLuxottica are ready to ship two new AI glasses models. The tested units are described as production units, not prototypes, so a consumer launch is expected imminently. Following previous patterns, Meta is likely to announce the new glasses in April or early May. This means Meta is updating its products every 18 months, signalling seriousness in the AI glasses category. Meta’s AI glasses strategy is now showing tangible results. The collaboration with EssilorLuxottica, owner of Ray-Ban, has successfully transformed smart glasses into a desirable product, with a fashionable design that conceals the camera and AI capabilities, overcoming the social stigma that previously hindered wearable devices. AI glasses also represent a more realistic bet compared to Meta’s metaverse ambitions. The device adds AI assistance to daily life, such as taking photos, recording videos, and answering questions via voice commands, without requiring users to wear a large screen or enter a virtual world. Meta’s confidence is evident in the rapid launch of the third generation. Although official sales figures are unavailable, reports indicate growing consumer interest following the addition of Llama-based AI features. Production within 18 months signals a mature supply chain, leveraging EssilorLuxottica’s expertise in eyewear and Meta’s AI capabilities. The key question now is whether AI glasses will become a mainstream product or remain for early adopters. If the April-May launch proceeds as scheduled, we will soon learn whether this third generation can gain widespread consumer acceptance, while affirming Meta’s position in the market before Apple and other competitors enter.