Maxim Boosts Operational Efficiency for MSMEs Across 400 Cities

Maxim continues to strengthen its support for local businesses through affordable logistics services and free consultations to help improve operational efficiency and support business growth. This programme has been running in more than 400 cities across Indonesia, positioning Maxim as a partner supporting business development in various regions. Since beginning operations in Indonesia in 2018, Maxim has continued to expand its service coverage. As part of this initiative, Maxim works directly with business owners to understand their needs and tailor the support provided to the characteristics of each business. Currently, hundreds of restaurants, hotels, service providers, educational institutions, and traders in food and clothing markets have utilised the support offered through the programme. The programme can be joined free of charge by businesses of various scales. Maxim provides delivery services that help business owners reach more customers without significantly increasing operational costs, as well as offering mentoring to improve the efficiency of daily business activities. Additionally, Maxim helps create more orderly trading activities, especially in areas with high mobility such as markets and culinary centres. The use of more efficient logistics services helps accelerate the distribution of goods, reduces the risk of product damage, and supports the smooth running of buying and selling activities. As a result, business owners can focus more on developing their businesses and improving the quality of service to customers. A number of business owners in various regions have experienced the benefits of this support. In Tasikmalaya, Stevia Kitchen Cake and Bakery successfully grew from a home-based business into an enterprise serving hundreds of orders daily thanks to reliable delivery support from Maxim. The business owner revealed that Maxim has accompanied the business journey from the early stages of starting up until it was able to grow as it is today. In Sukabumi, Dapur Widhy, which serves a variety of West Javanese culinary specialities, managed to expand its customer reach without significantly increasing operational costs. Meanwhile, in Yogyakarta, Babyva Rent, a children’s equipment rental business, relies on Maxim’s services to ensure that rented products reach customers on time and in good condition. Maxim Indonesia Development Director Dirhamsyam said the company believes that supporting local businesses is one way to have a positive impact on the community. “When local businesses grow, the benefits will also be felt by the surrounding environment. Through our various services, including Food & Shop and Food & Goods, we want to help MSMEs reach more customers, improve business efficiency, and grow sustainably,” he stated. In addition to running various programmes supporting business owners, Maxim also actively collaborates with various parties, including local governments, the National Narcotics Agency (BNN), the Ministry of Transportation, educational institutions, health facilities, and communities in various cities across Indonesia. Through these long-term partnerships, Maxim hopes to continue contributing to improving the quality of life for the community, strengthening regional economies, and supporting sustainable development.