‘Mas Bahlil Ganteng’ Jingle Sweeps Netizens, Does Golkar Benefit?

Jakarta - The ‘Mas Bahlil Ganteng’ meme has gone viral across various social media platforms, prompting questions about whether it benefits Golkar and Bahlil.

Netizens refer to the jingle as ‘My Little Bolu Ketan’, which can be incorporated by accounts creating videos on their respective profiles.

Here is a snippet of the lyrics:

MBG, Mas Bahlil handsome.

What fruit is the sweetest?

Buahlil.

Even more handsome.

My little bolu ketan.

Accounts frequently upload AI-generated humorous songs.

On TikTok, Sania Leonardo’s account (@panggilakubambang) with 3.1 million followers posted a reaction to the song three days ago, which has since received 3.8 million likes.

On Instagram, the song is also widespread, along with YouTube content, making the jingle go viral.

How does Golkar actually interpret this viral song phenomenon?

According to Sarmuji, the song can be seen as public appreciation for the hard work of Golkar Chairman Bahlil Lahadalia.

Therefore, the party does not object to affiliated accounts using the song in their social media posts.

Sarmuji said it is normal because account managers are also part of social media users or netizens.

‘That is actually from netizen creativity as a form of appreciation for Mr Bahlil’s hard work. If Golkar accounts join in, it’s only natural as they are part of the netizens too,’ Sarmuji said on Monday, 25 May 2026.

Sarmuji also stressed that Golkar is not concerned about the song’s virality.