MarkPlus&Co goes international

MarkPlus&Co goes international

The Jakarta Post, Jakarta

The top domestic marketing consultant MarkPlus&Co has opened
an office in Singapore and plans to open another in Kuala Lumpur
to tap business opportunities arising from the stronger trade
relations between Indonesia and the two countries.

The firm opened its first offshore office in Singapore last
month and could open its Kuala Lumpur office by January next
year, the company said in a statement.

Company president and founder Hermawan Kertajaya said the
expansion was motivated by the stronger trade relations between
the three countries, which are expected to further strengthen in
the future thanks to the implementation of the ASEAN Free Trade
Area (AFTA).

As part of the "go-international" drive, Hermawan said the
firm had also signed an agreement to cooperate with the Chartered
Institute of Marketing-United Kingdom (CIM-UK) to provide
international marketing certificates for local marketers,
Hermawan said in the release.

"We must not only export unskilled laborers, but also world-
class professionals," he said, adding that the certificate was
recognized by companies in the UK, Singapore, Malaysia and 40
other countries.

"We have to show the world that Indonesian professionals can
contribute to global development," he said.

Founded in 1989, MarkPlus&Co is now a strategic advisor to
many multinational, national and state-owned companies on various
aspects of business, including marketing, research and training.
In Indonesia, it has offices in Jakarta, Bandung, Semarang,
Surabaya and Medan.