MARI to Strengthen Digital Ecosystem, Transforming Noice into Audio-Visual Platform
PT Mahaka Radio Integra Tbk (MARI) will focus its funds on strengthening the development of the company’s digital business. The President Director of MARI, Ade Wahyu Setiawan, stated that the funds will be used to develop MARI’s digital ecosystem, primarily through the transformation of the Noice platform.
“One million US dollars will be largely allocated to developing MARI’s digital business,” said Ade during the Public Expose of MARI’s Annual General Meeting of Shareholders (RUPST) in Jakarta on Wednesday (24/06/2026).
Ade noted that this move is part of the company’s strategy to drive business growth amidst changing media consumption patterns that are increasingly shifting towards digital platforms. According to Ade, Noice will continue to transform from an audio platform into an audio-visual platform capable of providing a more complete content experience relevant to current audience needs.
“Moving forward, NOICE will continue to transform from an audio platform into audio-visual, ecosystem content, and we will also provide a more complete content experience through audio, video, and interactive formats that suit current audience habits,” said Ade.
Ade explained that this transformation is being undertaken in line with changing trends in digital content consumption, which increasingly prioritise multimedia experiences and higher levels of interaction between users and the platform. He outlined that the company’s main focus is not only on developing technology and content formats but also on strengthening local content, which remains one of NOICE’s primary advantages in the Indonesian digital market.
“Our focus is to strengthen local content, expand user reach, and create greater value for creators, brands, and audiences within a single integrated ecosystem,” Ade continued.
Through this strategy, Ade is optimistic that MARI can strengthen Noice’s position as one of the leading digital content platforms in Indonesia. The company also aims to create an ecosystem that benefits all stakeholders, ranging from content creators and advertisers to users.
“This digital business development is one of MARI’s main focuses to support the company’s sustainable growth amidst the media industry transformation, which is increasingly moving towards digital platforms and multimedia-based content services,” he said.
During the RUPST, Ade stated that the company continues to implement various innovations and business developments to drive sustainable growth amidst the changing dynamics of the media industry. Ade explained that throughout 2025, the company has undertaken various activities and innovations aimed at strengthening competitiveness while expanding audience reach across various platforms.
“Regarding financial performance, MARI recorded net revenue of Rp70.32 billion in 2025,” said Ade.
Ade added that MARI is also continuing its business transformation steps, particularly in the development of its digital unit. This is projected to be one of the drivers of long-term growth.