Mandiri Jogja Marathon Drives 7.4 Percent Increase in Yogyakarta Spending
Jakarta (ANTARA) - Bank Mandiri has stated that the Mandio Jogja Marathon (MJM) 2026 has driven an increase in public spending in the Special Region of Yogyakarta (DIY) by 7.4 per cent during the event’s execution week.
Bank Mandiri Corporate Secretary Adhika Vista noted that this sport tourism event serves as more than just a sporting activity; it also stimulates regional economic activity through increased consumption, tourism, and the empowerment of local businesses.
“Carrying the spirit of ‘More Than a Race’, the Mandiri Jogja Marathon is not only an international-class sporting event but also a platform capable of creating real economic impact,” said Adhika in an official statement received in Jakarta on Monday.
According to research by the Mandiri Institute, total public spending in Yogyakarta during the MJM 2026 week, from 15–21 June 2026, increased by 7.4 per cent compared to the average period prior to the event.
This growth is higher than the 2025 MJM implementation, which recorded a spending increase of 4.6 per cent.
Bank Mandiri noted that Yogyakarta became the region with the highest spending growth compared to several other major cities on Java during the MJM 2026 period.
The increase in public consumption in DIY was recorded to be approximately 1.2 to 4.1 times higher than in Bandung, Semarang, Jakarta, and Surabaya.
Adhika stated that the hosting of MJM 2026 also increased the mobility of residents and tourists, thereby driving economic activity across various sectors, ranging from accommodation, transport, and culinary arts to trade and micro, small, and medium enterprises (MSMEs).
According to him, the company strives to provide sustainable added value through the synergy of sports, tourism, and community economic empowerment.
“We hope the presence of this event can strengthen the sport tourism ecosystem while providing increasingly wider benefits for the community, business actors, and the region,” he said.
Prior to the implementation of MJM 2026, the average weekly spending growth in Yogyakarta was around 0.5 per cent week-on-week (WoW), despite entering the school holiday period.
During the event week, spending growth surged to 7.3 per cent WoW, representing the highest acceleration in the last four years since 2023.
Adhika said the company will continue to present various initiatives that support the development of national sport tourism while strengthening regional economic growth through collaboration with various stakeholders.
“Through collaboration with various stakeholders, we hope the Mandiri Jogja Marathon can continue to provide broader benefits, both in supporting the development of sport tourism and in driving the economic activities of the community in the regions,” he concluded.