Maintaining Consumer Trust: Bottled Water Industry Urged to Increase Transparency Regarding Product Quality Standards

The Bottled Water in Packaging (AMDK) industry is being called upon to continuously strengthen its commitment to transparency regarding its production processes and product quality monitoring.

Furthermore, several modern retail franchise brands, which frequently serve as marketing channels for bottled water products, are also emphasising the importance of product quality transparency. This is evidenced by the Indomaret and Indogrosir retail franchise groups, which sent management and representatives to visit the AQUA Mekarsari factory in the Sukabumi region, West Java.

Head of Brand for AQUA, Riza Rahman, explained that during this activity, participants observed firsthand the production stages, quality control, and the management of protected water sources that form part of AQUA’s supply chain.

“This visit is part of AQUA’s efforts to build a more open understanding with strategic partners regarding how the company maintains product quality consistency, from the water source and production process to distribution to consumers,” Riza stated in a briefing on Tuesday, 8 September 2026.

He explained that for the retail sector, this understanding is vital because product quality and supply reliability are key components of consumer trust within modern retail channels.

He added that, beyond the production aspects, this activity is also part of the ‘Kaum Adem’ campaign, which emphasises the importance of adequate hydration in daily activities.

“The Kaum Adem campaign was introduced in the context of increasing consumer mobility and the need for safe, high-quality, and easily accessible drinking water products,” said Riza.

Consequently, AQUA aims to bring the ‘refreshing experience’ of AQUA into the daily lives of the public, not only through the freshness of hydration but also as a reminder to pause amidst daily routines.

“Moments to cool the body and mind are important so that everyone can feel fresher, calmer, and ready to become the best version of themselves,” he added.

Marketing Manager of Indomaret, Marcella, stated that this visit provided a more concrete understanding of AQUA’s production processes and quality standards. As a retail partner, her organisation plays a role in ensuring that the products received by consumers originate from a well-maintained supply chain.