Lucky draw ups Nokia sales

Lucky draw ups Nokia sales

JAKARTA (JP): Finland-based cellular phone producer Nokia said
yesterday its lucky draw program had significantly boosted its
phone sales in Indonesia.

The manager of marketing and sales for Nokia Mobile Phones
Indonesia, Hasan Aula, said that Nokia's collaboration with
distributor Bimasakti Usindo Persada and cellular phone operator
PT Satelindo in conducting the "super surprise lucky draw
program" had successfully increased its market share.

The program, which began in early December and ended on Feb.
19, provided incentives in the form of lucky draw coupons for
every original Nokia product purchased. Incentives were also
given for the purchase of Satelindo's Subscribers Identity Module
(SIM) cards and prepaid cards.

The winner of the lucky draw will receive new Nokia products
and cash, with a total value of around Rp 200 million.

Hasan said that Nokia was bullish about the prospects for
Indonesia's cellular market this year, and would continue to
launch new products and open more service centers in the country.

"We plan to launch our new product, the Nokia 9110, early next
month," he said. (gis)