LPPOM: Erotically Shaped Food Cannot Be Halal Certified

JAKARTA – The Assessment Institute for Foods, Drugs and Cosmetics (LPPOM) has affirmed that the culinary trend of the Croissant Pattaya, or feathered croissant, which is erotically shaped and resembles female intimate organs, cannot obtain halal certification in accordance with the MUI fatwa.

“The discussion of whether a food product is halal does not stop at its ingredient composition and production process, but also encompasses the product’s name, shape and packaging,” said LPPOM Corporate Secretary VP Raafqi Ranasasmita on Friday (17/7/2026).

The viral croissant from Thailand, deemed to resemble female intimate organs, has been widely discussed and reviewed by a number of Indonesian food vloggers. The phenomenon has raised questions among the public about whether such food is permissible from the standpoint of halal law.

LPPOM explained that the requirements for a product to be certified halal cover not only raw materials and production processes, but also the product’s name, shape and packaging, which must align with Islamic law.

Raafqi said the public needs to understand the concept of halal in its entirety. According to him, halal certification requirements relate not only to the permissibility of raw materials and production processes, but also encompass the aspect of thayyib, meaning good, proper, clean, and not contrary to the values of Islamic law and ethics.

“By definition, thayyib here means a product that is good, safe, hygienic, of good quality, beneficial, and not contrary to the values of Islamic law or human nature,” he said.

The provisions concerning product names, shapes and packaging are regulated in MUI Fatwa Number 44 of 2020 on the Use of Names, Shapes and Packaging of Products That Cannot Be Certified Halal.