LPPOM: Erotically Shaped Food Cannot Be Halal Certified

The Food, Drug, and Cosmetic Assessment Institute (LPPOM) has confirmed that the culinary trend of Croissant Pattaya or Croissant Bulu, which is erotically shaped and resembles female intimate organs, cannot obtain halal certification according to the MUI Fatwa. ‘The discussion regarding a halal food product does not stop at the composition of ingredients and the production process, but also includes the name, shape, or packaging of the product,’ said LPPOM Corporate Secretary VP Raafqi Ranasasmita on Friday (18/7/2026). The viral croissant from Thailand, deemed to resemble female intimate organs, is currently being widely discussed and reviewed by a number of Indonesian food vloggers. This phenomenon has raised questions among the public regarding the permissibility of the food from a halal perspective. LPPOM explained that the requirements for a product to be halal certified not only cover raw materials and production processes but also the name, shape, and packaging of the product, which must be in line with Islamic law. Raafqi explained that the public needs to understand the concept of halal thoroughly. According to him, halal certification requirements are not only related to the halal status of raw materials and production processes but also include the aspect of ‘thayyib’, meaning good, proper, clean, and not contradictory to Sharia values and ethics. ‘By definition, what is meant by thayyib here is a product that is good, safe, hygienic, of quality, beneficial, and does not contradict Sharia values or human nature,’ he said. The provisions regarding the name, shape, and packaging of products have been regulated in MUI Fatwa Number 44 of 2020 concerning the Use of Product Names, Shapes, and Packaging that Cannot Be Halal Certified.