Losing the Denza Trademark Dispute at the Supreme Court, BYD Finally Speaks Out
A dispute over the “Denza” trademark between BYD and a local company has ended in defeat at the cassation level. The Supreme Court (MA) rejected the cassation petition filed by BYD Company Limited in the case against PT Worcas Nusantara Abadi.
In Decision Number 1338 K/Pdt.Sus-HKI/2025, the Supreme Court instead granted the opposing party’s cassation and declared BYD’s claim inadmissible. The panel of judges found an error in the party to the claim or error in persona, following the transfer of ownership of the Denza trademark to another party.
Amid this decision, BYD has finally spoken out through Luther T. Panjaitan, Head of PR & Government for BYD Indonesia. He emphasised that the legal process is not yet fully complete and that the company is considering further steps.
“We respect the applicable legal process, but this process has not ended. The final conclusion does not mean that the DENZA trademark is not owned by BYD, but rather there is a difference in the legal subject targeted,” Luther told CNBC Indonesia on Monday (20/4/2026).
“BYD believes in a fair and balanced legal system, and currently we are still studying and considering the next steps, but it is assured that for the DANZA trademark we already hold it in Indonesia,” he added.
This statement comes as the controversy over trademark ownership continues to draw attention in the national automotive industry. On one side, BYD claims global rights to the Denza brand, while legally in Indonesia its status has been decided differently.
The company also acknowledges that such dynamics often occur when entering new markets with different legal systems. Nevertheless, BYD views this as part of the business adaptation process in Indonesia.
“Globally, BYD is the rights holder of the Denza trademark, which has been recognised in various countries. Situations like this are vulnerable to being encountered when entering new markets, so this is also an introduction for us regarding investment dynamics in Indonesia,” Luther said.
On the other hand, the Supreme Court’s decision also strengthens the fact that the Denza trademark in Indonesia has changed hands. In the case file, it is mentioned that ownership of the trademark has been transferred to PT Raden Reza Adi via a notary deed in September 2024.
Despite facing legal challenges, BYD has reaffirmed its commitment to continue investing in Indonesia. The company’s focus is now directed towards contributing technology and electric vehicle products that are rapidly developing in the domestic market.
“Nevertheless, this does not change our commitment in Indonesia. BYD will continue to contribute with REAL products and technology that have proven to add value to the national industry,” he stated.