Logistics Retention Strategy: Field Workers’ Motivation Comes into Focus

Jakarta, CNBC Indonesia — Amid stiff competition in Indonesia’s parcel-delivery sector, strategies for retaining frontline workers are becoming a focus for logistics companies. SPX Express, one delivery service provider, has announced that it will send 10 courier partners on an Umrah pilgrimage in January 2027 in recognition of their performance.

The presentation of the reward went viral on social media, highlighting both the challenges faced by logistics workers and the human dimension of their work.