Live-Commerce Becomes New Opportunity, UNM Prepares Students to Master Digital Economy

Universitas Nusa Mandiri (UNM), as a Digital Business Campus, continues to strengthen synergy with the business and industrial world (DUDI) to enhance the competitiveness of students and graduates in the digital economy era. This commitment was demonstrated through active participation in the Socialisation of the Higher Education and Industry Partnership Exhibition and the Live-Commerce Training Initiative organised by LLDIKTI Region III at Tarumanagara University, West Jakarta, on Wednesday (3/6/2026). The event, attended by representatives of higher education institutions from Jakarta and surrounding areas, served as a forum to strengthen collaboration between the higher education sector and industry in preparing human resources that are adaptive to technological developments and labour market needs. At the event, UNM was represented by Muhammad Faisal and Panggah Muanif S. Both obtained various information regarding partnership opportunities between universities and industry, including student competency development programmes aligned with current workforce needs. One of the main agendas socialised was the plan for the Higher Education and Industry Partnership Exhibition, which aims to bring universities together with various industry partners to build sustainable collaboration in education, internships, recruitment, and competency development. Additionally, participants were introduced to the Live-Commerce training programme, an initiative designed to improve the digital skills of the younger generation, ranging from content creation, personal branding, and digital marketing, to the utilisation of digital platforms for business and marketing activities. As a Digital Business Campus, UNM considers the programme highly relevant to the needs of an industry currently moving towards a digital-based business ecosystem and creative economy. Panggah Muanif S, UNM’s Public Relations representative, stated that current industry developments demand graduates who possess competencies that are not only academically strong but also capable of adapting to rapidly evolving digital business trends. “The Live-Commerce programme is an excellent opportunity for students to develop the digital skills currently needed by the industry. Not only do they learn digital marketing, but students can also hone their communication skills, build personal branding, create creative content, and understand digital business strategies more comprehensively,” Panggah said in a release on Monday (22/6/2026). According to him, UNM’s presence at the event is part of the campus’s effort to continuously expand its strategic partnership network while opening wider access for students to various competency development programmes. “As a Digital Business Campus, UNM continues to strive to deliver a learning experience relevant to industry needs. Collaborations like this are an important step to ensure students are well-equipped to face the challenges of the workforce and the ever-growing digital economy,” he said. The results of the event will be followed up through internal coordination with relevant units to identify opportunities for implementing programmes within the campus environment. UNM will also explore further cooperation opportunities with industry partners involved in the programme, in the fields of education, research, community service, internship programmes, and competency certification. “Through active participation in various initiatives initiated by LLDIKTI Region III, Universitas Nusa Mandiri affirms its commitment as a Digital Business Campus that continues to deliver educational innovation based on industry needs. This step aligns with the spirit of ‘Ubah Mimpi Jadi Prestasi’ in producing graduates who are excellent, adaptive, and ready to compete at both national and global levels,” Panggah concluded.