Lippo Life gets award

Lippo Life gets award

JAKARTA (JP): Lippo Life, an insurance arm of the Lippo Group,
has won an award for its outstanding life insurance product
Arisan Lippo from Markplus Indonesia, a local marketing
consultant.

The insurance company said yesterday that the appreciation was
based on a marketing study jointly carried out by Markplus and
SWA monthly magazine.

Markplus service officer Hermawan Kertajaya said the award was
given for the product's innovative and creative marketing
strategy.

He said the Arisan product's marketing strategy, which
involves all the policyholders as the sales agents, was
considered the best strategy during a recession era.

Arisan Lippo, with an annual premium of Rp 100,000, offers a
life protection worth Rp 50 million to its holders. (aly)