Lion Parcel's BossPack Service Helps Local Businesses Expand Market Reach

Lion Parcel continues to present various solutions that support the distribution of local products, while making it easier for the public to access regional culinary specialities from across Indonesia without having to travel to those areas.

Chief Marketing Officer of Lion Parcel, Kenny Kwanto, stated that Lion Parcel is committed to supporting local business players to expand their market reach through reliable logistics services. “To support the delivery needs of time-sensitive food items, Lion Parcel presents the BossPack service with a one-day delivery estimate,” Kenny said on Tuesday, 30 June 2026.

He cited the Pontianak-Jakarta route as an example, with rates starting from Rp 25,000 per kilogram. “Pontianak is one example of how local products can grow more widely when supported by proper distribution,” he said.

As part of efforts to broaden public access to local culinary products, Lion Parcel has also introduced the Kulioner feature on its application. This feature allows customers to purchase a variety of speciality foods from various regions in Indonesia, including Pontianak, such as layer cake, chai kue/choi pan, bingke cake, durian paste, and hekeng, which will then be delivered using Lion Parcel. “To enjoy this service, customers simply download the Lion Parcel application and place an order directly through the Kulioner menu,” he added.

One business player in Pontianak utilising Lion Parcel’s services is the Pontianak souvenir shop, Alfa Lim, which provides a variety of typical Pontianak products. The shop owner, Lim Mui Hong, admitted that with increasing demand from outside the region, both from Pontianak residents who have moved away and customers wanting to send souvenirs to family and friends in other cities, delivery services have become an important part of supporting business operations and expanding market reach. “Now many customers buy and then send goods out of town, or local residents who have moved away contact me to buy. So far, the most deliveries are still to Jakarta,” said Lim. She frequently uses Lion Parcel’s services because, in addition to the good service, she has also become close with the Lion Parcel team there and has been a subscriber for a long time.