Levi's aims to be no.1 in RI in 2 years

Levi's aims to be no.1 in RI in 2 years

JAKARTA: American jeans manufacturer Levi Strauss & Co said on Monday it aimed for the number one spot in the Indonesian jeans market within two years, expecting double-digit growth rates ahead.

Levi's was ranked second for men denims and third for girl denims, said its Asia Pacific president director John Anderson.

"The target will be a huge, double-digit percentage increase ... we shall be number one in the next two years," Anderson told a press meeting.

He said Indonesia was a relatively new market for Levis, compared with Singapore, Japan, Taiwan and Thailand, where the brand was the market leader.

Levi's shares the market here with local brands that Anderson termed "good competitors", and has seen sales grow by 20 percent to 30 percent over the last two years. -- JP