Leo Burnet gets award

JAKARTA (JP): Public relations company Leo Burnet Kreasindo has received the Best Environmental PR award from the Asian PR News-Media & Marketing Publication for its print advertisement which called for the environmental protection of the Seribu Islands north of Jakarta.

The company said in a statement on Friday that it had received the award on Nov. 27 in Hong Kong during the Asian PR Awards.

The advertisement, titled "Greeting from the Thousand Islands", shows Kelapa island, one of the dozens of islets which are threatened with disappearance due to sand mining.

The advertisement was launched on June 5 to coincide with Environment Day. The advertisement was contracted by personal care retailer PT Body Shop Indonesia. (jsk)