Lemomo Assures Operational Compliance with Regulations; Blind Box: Shopping Experience, Not Gambling

Amid the rapid development of digital commerce and the emergence of new e-commerce models, regulatory compliance and public trust have become paramount concerns. Responding to ongoing public discourse, Lemomo has issued an official statement to ensure users understand the platform’s position, operating mechanisms, and commitment to compliant and sustainable operations. For Lemomo, trust is not merely rhetorical but the result of auditable systems, consistent transparency, and comprehensive compliance throughout its operations.

Operating Lawfully and Within Regulatory Framework

Lemomo operates under the legal entity PT Lemomo International Indonesia, a limited liability company properly registered in Indonesia with all necessary business permits and qualifications for e-commerce activities. The platform aligns its operations with Indonesian law regarding Electronic Systems-Based Trading (PMSE) and follows guidance and oversight from relevant authorities.

“We view compliance not merely as an administrative obligation, but as the fundamental foundation for building long-term trust. Without it, innovation lacks meaning,” said Theresalonica Susanto, Head of Marketing at Lemomo. This approach forms the basis for Lemomo’s development of features and services, ensuring the platform’s growth remains within the bounds of law and applicable industry standards.

Blind Box as Shopping Experience, Not “Gambling” Mechanism

Lemomo affirms that all platform activities constitute the purchase of goods or rights to goods. Every payment is always linked to a clearly defined item value, not a win-lose mechanism between users or a betting system.

The blind box concept is presented as a method of product presentation and marketing to enhance engagement and enjoyment in the shopping experience. In its mechanical design, Lemomo ensures several key principles are maintained:

• Each purchase carries a guaranteed minimum item value

• Value ranges and reward lists are displayed transparently

• Users have the option to receive physical delivery or utilise the in-platform resale feature

Theresalonica stated that the blind box is designed as a layer of shopping experience, not as a speculation scheme. “The primary purpose remains shopping, with value that users can understand and track,” she said. Through this approach, Lemomo positions itself as an e-commerce platform, not as a cash lottery or gambling service.

Consumer Protection and Risk Management Commitment

Lemomo places consumer rights protection as a primary priority in platform development. As user numbers grow, the company consistently strengthens its risk control systems through transaction history recording and item value disclosure, enabling every activity to be monitored and tracked transparently.

Additionally, Lemomo provides a mechanism for users to lodge complaints and utilise a review period, as part of efforts to encourage more rational and responsible transactions.

Going forward, Lemomo affirms its commitment to maintaining open communication with regulators, industry associations, and the broader public. Through proactive compliance principles and transparency, the platform aims to ensure its e-commerce innovations are not only market-relevant but also legally sound and worthy of public trust.