Lemomo Affirms Regulatory Compliance and Commitment to Building Public Trust

Amid the rapid development of the digital economy and the emergence of new e-commerce models, regulatory compliance and public trust have become paramount concerns. In response to ongoing public discourse, Lemomo has issued an official statement to ensure users understand its position, operational mechanisms, and commitment to conducting sustainable and compliant operations. For Lemomo, trust is not merely narrative but the result of auditable systems, consistent transparency, and compliance implemented throughout its operations.

Operating Legally and within Regulatory Frameworks

Lemomo operates under the legal entity PT Lemomo International Indonesia, a limited liability company officially registered in Indonesia that has fulfilled all required business licensing and qualifications for e-commerce activities. In practice, the platform aligns its operations with Indonesian legislation regarding Electronic Commerce (PMSE) and complies with guidance and oversight from relevant authorities.

“We view compliance not as a mere administrative obligation, but as the foundation for building long-term trust. Without it, innovation lacks meaning,” said Theresalonica Susanto, Head of Marketing at Lemomo. This approach, she continued, underpins Lemomo’s development of features and services, ensuring the platform’s growth remains within legal corridors and applicable industry standards.

Blind Box as a Shopping Experience, Not a “Betting” Mechanism

Lemomo affirms that all activities within its platform constitute the purchase of goods or rights to goods. Every payment is always linked to clearly defined product value, not win-lose mechanisms between users or betting systems.

The blind box concept has been introduced as a product presentation and marketing method to increase engagement and enjoyment in the shopping experience. In its operational design, Lemomo ensures several core principles are maintained:

• Each purchase includes a guaranteed minimum product value

• Value ranges and reward lists are displayed transparently

• Users have the option to receive physical delivery or utilise the in-platform resale feature

Theresalonica stated that blind box is designed as a layer of experience, not as a speculation scheme. “The primary purpose remains shopping, with value that can be understood and tracked by users,” she said. Through this approach, Lemomo positions itself as an e-commerce platform, not as a cash-draw lottery or betting service.

Consumer Protection and Risk Management Commitment

Lemomo places consumer rights protection as a key priority in platform development. As its user base grows, the company consistently strengthens risk control systems through transaction history recording and product value disclosure, ensuring all activities can be monitored and traced transparently.

Additionally, Lemomo provides a space for users to lodge complaints and utilise a review period as part of efforts to encourage more rational and responsible transactions.

Going forward, Lemomo reaffirms its commitment to maintaining open communication with regulators, industry associations, and the wider public. Through proactive compliance principles and transparency, the platform seeks to ensure that the e-commerce innovations it develops are not only market-relevant but also legally robust and grounded in public trust.