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Lebaran 2026 Dress Trend: From 'Istri Sah' Gamis to 'Bini Orang' Gamis in High Demand

| | Source: KOMPAS Translated from Indonesian | Business
Lebaran 2026 Dress Trend: From 'Istri Sah' Gamis to 'Bini Orang' Gamis in High Demand
Image: KOMPAS

The Lebaran 2026 dress trend at Tanah Abang Market in Central Jakarta features a range of gamis models with attention-grabbing terms. In addition to the ‘removable vest’ model, which is also known as ‘istri sah’ (legitimate wife), buyers are also asking for ‘gamis bini orang’. Each offers distinctive design features and targets different market segments. The phenomenon has gained more attention as a number of social media posts went viral ahead of Lebaran 2026. ‘Sure, sir, may I have the gamis? For those looking for the ’gamis bini orang’, the ‘gamis Inara’ please,’ said one trader. Aci, 21, a sales assistant at one of the kiosks, said she did not know the origin of the names. However, she explained the design characteristics. Characteristics of the ‘gamis bini orang’: Her colleague, Fera, said the trend began from an internal design of the shop owner that was posted on TikTok with the caption ‘baju dipakai bini orang’. The post went viral and triggered a surge in demand. Now similar models are sold widely, and are said to have been shipped to Malaysia, Singapore, Brunei Darussalam and several countries in Africa. Prices at the shop range from Rp 300,000 to Rp 330,000, depending on the type of brocade. Hanif, 42, a seller of gamis and baju koko, said the model remains in demand, particularly among housewives. In terms of characteristics, the ‘istri sah’ or ‘rompi lepas’ gamis features include:

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