Leading Jamu Producer Wins PROPER Gold Award and Irwan Hidayat Receives Green Leadership Honour
For the sixth time, PT Industri Jamu dan Farmasi Sido Muncul Tbk (Sido Muncul) has received the 2025 PROPER Gold award from the Ministry of Environment and Forestry (KLHK). Sido Muncul previously achieved this PROPER Gold in 2020 to 2024.
Even more proudly, in the same year, Sido Muncul Director Irwan Hidayat has again received the 2025 Green Leadership PROPER award. This marks the fourth consecutive time.
The two awards were presented directly by the Minister of Environment and Forestry/Head of the Environmental Pollution Control Agency (BPLH) Hanif Faisol Nurofiq, accompanied by Chairman of Commission XII of the House of Representatives Bambang Patijaya, Chairman of the PROPER Advisory Board Prof Sudharto P. Hadi, and Deputy for Pollution and Environmental Damage Control of the Ministry of Environment Rasio Ridho Sani, at the PROPER Environmental Awards ceremony held at the Sasono Langen Budoyo Building, TMII, on Tuesday (7/4).
After receiving the awards, Irwan stated that the main goal of all these achievements is to build trust. “As a company, what we need most is the trust of the public. And protecting the environment is one way we build that trust,” Irwan told reporters.
According to him, protecting the environment is a concrete step to ensure product quality for consumers. “If we can do good to the environment, then to consumers we should be able to do much better,” he emphasised.
“This has become our daily life. We must continue to protect the environment and ensure that what we do today does not damage the future environment,” he added.
NOT INSTANTANEOUS
Sido Muncul’s Environment Manager, Amri Cahyono, added that achieving PROPER Gold is not something attained instantaneously. PROPER Gold, he added, requires the company to implement various innovative steps that have a real impact on the environment and society. One of the main strategies is introducing eco-innovations across various operational lines.
“What we do is eco-innovation in various aspects. One of them is the use of new renewable energy. Currently, more than 90% of our energy is renewable, which can reduce carbon emissions,” he explained.
The company, he added, also focuses on efficiency in using other resources. “We also carry out efficiency in water usage, processing of hazardous waste (B3), and reduction of B3 waste itself.”
Sido Muncul’s commitment is also extended through the Smartani (Sentra Mandiri Agro Ternak dan Inovasi) community empowerment programme run in Semarang Regency, Central Java, an area facing challenges of land use conversion and declining interest from the younger generation in the food sector.
The Smartani programme is an upstream-downstream empowerment initiative (since 2021) that focuses on assisting farmers/livestock breeders in Semarang to improve the quality of medicinal raw materials.
PROPER GOLD
This year, the Ministry of Environment awarded the Green Leadership PROPER to nine company leaders and the PROPER Gold to 39 companies, while 243 companies received the PROPER Green award.
“This year’s PROPER implementation is somewhat different from previous years. In previous years, PROPER was fully carried out by the Ministry of Environment at that time. So this year and in the coming years, PROPER will be carried out as a mandate or basis from Article 70 regarding our obligation to supervise environmental management in all business units across the country,” said Minister Hanif.
Hanif emphasised that the PROPER event is an important momentum in measuring the business world’s contribution to the environment. Every company, said Hanif, is required to have strict environmental documents and report them periodically every six months. From those reports, compliance levels are evaluated. “The blue ranking is not easy. It shows serious compliance with environmental documents. Meanwhile, those who achieve gold, this is an extraordinary pride,” he said.
In this awarding event, there were 243 companies receiving the PROPER Green award, nine company leaders receiving Green Leadership PROPER, and 39 companies receiving the PROPER Gold award.
PROPER is a performance programme of the Ministry of Environment that has reached three decades, starting since 1995.