KuCoin CMO Speaks at BEYOND Expo: 'Trust Becomes New Infrastructure for Web3'

Makau, (ANTARA/PRNewswire) – As the crypto industry shifts from speculative growth phase, KuCoin believes future competition in the Web3 era will no longer be determined by user traffic or token incentives, but by trust infrastructure.

During a panel discussion titled ‘The Answer to Web3 Liquidity: Asset Management, CEX, DEX and the Future’ at BEYOND Expo 2026 in Makau, KuCoin’s Chief Marketing Officer Skylar Wu stated the industry is undergoing a structural shift from an ‘attention economy’ to a ‘trust economy’. In this phase, long-term growth increasingly depends on transparency, regulatory compliance, security, and sustainable infrastructure.

‘The era of growth solely reliant on speculation and short-term incentives is fading,’ Wu said. ‘Going forward, the leading platforms will not be those that capture the most attention, but those that build the highest level of trust through robust and reliable infrastructure.’

According to Wu, the crypto industry is now entering a new competitive phase where liquidity alone is insufficient. As digital assets become more integrated with mainstream financial systems, users and institutions are prioritising execution reliability, transparency, regulatory certainty, and security resilience. ‘Previously, infrastructure quality was measured primarily by transaction speed and liquidity availability,’ he noted. ‘Now, infrastructure must also demonstrate resilience, regulatory compliance, transparency, and the ability to operate sustainably across global markets.’

Wu observed that this transformation is reshaping liquidity development. Previously operating in separate ecosystems, centralised exchanges, decentralised protocols, institutional infrastructure, and payment networks are now increasingly interconnected in a ‘hybrid liquidity’ environment.

‘Users no longer concern themselves with the origin of liquidity,’ he explained. ‘Today, they prioritise efficient, secure, and reliable transactions.’ He added that platforms will increasingly make blockchain as easy to use as everyday internet applications.

Wu also highlighted the emergence of Bitcoin ETFs, rising stablecoin adoption, and evolving regulatory frameworks across countries, indicating digital assets are transforming from speculative instruments into financial infrastructure. Stablecoins, he said, are now used for global payment and transaction settlement, not merely as crypto trading instruments.

As part of its long-term ‘Trust First’ strategy, KuCoin continues investing in Proof of Reserves transparency, institutional-grade infrastructure, security systems, and global regulatory compliance initiatives, including its ongoing $2 billion Trust Project. ‘Web3 is no longer just about developing digital asset trading platforms,’ Wu said. ‘The digital assets industry is building a trust foundation to support a new era of digital finance. Facing increasingly connected global markets, KuCoin aims to transcend its role as a digital asset exchange and contribute to building trust infrastructure that supports a One Global Financial Market.’