KSP Expert: Creative Communities Are Economic Assets That Must Be Strengthened

“I believe that by 2045, culture and talent will become the primary capital driving Indonesia’s economy.”

Jakarta (ANTARA) — Cheryl Anelia Tanzil, a mid-level expert in Culture and the Creative Economy at Deputy III of the Presidential Staff Office (KSP), has said that creative communities flourishing across Indonesia’s regions are an asset that must be strengthened, as they are believed capable of generating new economic strength based on creativity and culture.

“I believe that by 2045, culture and talent will become the primary capital driving Indonesia’s economy,” Cheryl said at the Road to Talent Fest 2026 event in Jakarta on Wednesday.

Cheryl said that developing the creative talent ecosystem, including in the arts and culture, must form part of Indonesia’s long-term economic growth strategy.

Through strengthening the talent ecosystem, the cultural sector is expected not only to produce creative works but also to become a source of added value and an economic driver towards Golden Indonesia 2045.

Talent development aligns with President Prabowo Subianto’s vision, which places the quality of human resources as the primary factor in a nation’s economic growth.

However, developing arts and cultural talent cannot be done by the government alone; it requires collaboration among various parties, from ministries and cultural practitioners to academics, communities and the business world.

She explained that the National Talent Management (MTN) programme, which now serves as the umbrella for cross-sector talent development, is a vehicle for collaboration among stakeholders so that emerging talent can grow into part of a sustainable creative economy ecosystem.

Through the programme, the government wants to ensure the state is present in nurturing, promoting and matching talent with industry needs through a “link and match” approach.

“The goal is not merely to produce talent, but to ensure they are empowered, able to develop themselves, bring benefits to their communities and ultimately create economic value,” she said.

She added that Indonesia is still known as a country reliant on mineral resource extraction. In the long term, however, the government wants to drive a transformation towards a knowledge- and creativity-based economy.

Road to Talent Fest 2026 in the arts and culture sector forms part of the National Talent Management series, which aims to strengthen cross-sector collaboration in talent development towards Golden Indonesia 2045.