KLH Sharpens Communication Strategy Through NewsCraft and CreativeHub Training
The Ministry of Environment and Forestry (KLH/BPLH), in collaboration with detikcom, has organised a training programme titled ‘The Classroom KLH’ to enhance public communication capacity in the digital era. The event brought in media and communication practitioners to share their insights and experiences with participants.
Held at the Wisma Perusahaan Gas Negara (PGN), the activity was opened by Meutiah Prima, Division Head of Corporate Communication at PT Perusahaan Gas Negara. She stressed the importance of communication in building relationships between institutions and the public. ‘For us and for the public relations colleagues at KLH, communication is crucial. As the saying goes, ’tak kenal maka tak sayang’ (out of sight, out of mind). We in Corporate Communication, or Public Relations, act as a liaison, a bridge, or a connector to represent an institution or company in communicating with its public or stakeholders,’ Meutiah stated in Megamendung, Bogor, West Java, on Thursday (18/6/2026). She added that without communication, misunderstandings can easily arise.
Meutiah noted that the current challenge lies in conveying complex and technical information in a way that the wider public can understand. She expressed appreciation for The Classroom KLH as an effort to improve the capabilities of public relations human resources. ‘Because technological developments and information move so fast. Sometimes the public, or netizens on social media, learn about things faster than we do. So enhancing the capabilities of PR human resources is very important, and we are pleased to support this initiative by KLH,’ she said.
The training, which ran from 17 to 19 June 2026, featured three main sessions: NewsCraft, CreativeHub, and BrandLab, led by practitioners from detikcom. On the first day, participants attended the NewsCraft session with detikcom’s Editor-in-Chief, Ardhi Suryadhi, and the CreativeHub session led by Head of Brand Studio detikcom, Okta Marfianto.
In the NewsCraft session, Ardhi discussed journalistic principles and news writing, covering the reporting process, data gathering, and the composition of accurate and balanced information. Participants were also encouraged to understand the importance of observation in preparing news or press releases to ensure the information delivered is rich and contextual. Ardhi noted that technological advancements and shifts in audience behaviour have transformed how communication is conducted, requiring public relations practitioners to continuously adapt to the changing media landscape and public needs. ‘Today’s situation has changed compared to previous years, not only due to technology but also because of user behaviour. Consequently, how PR professionals work must adapt to these ongoing changes,’ he said. He added that public communication is no longer solely the responsibility of the PR team but requires support from various work units within an institution.
During the CreativeHub session, participants were guided through strategies for developing creative content to reach audiences across various digital platforms. Okta Marfianto explained that video content creation should begin with idea development, understanding the brief, applying the ATM method (observe, imitate, modify), utilising AI, and keeping up with digital trends. He emphasised that audiovisual content has become one of the most effective formats in digital communication strategy, making it essential to continuously improve video production quality. ‘Why is audiovisual so important? Because nowadays, everything is video. Why is video more engaging? Because we have to further develop video techniques and quality, as even non-media entities are now producing excellent content,’ Okta said. Beyond idea generation, participants also gained understanding of filming techniques, lighting setups, and the pre-production and post-production stages of content creation.
The event was also attended by senior journalist Yasmin Mumtaz. The first day concluded with interactive games designed to reinforce the material covered. The Classroom KLH was attended by 32 participants from the Environmental Control Centre (Pusdal) units across Java, Sumatra, and Kalimantan.