KL ads grow 23 percent

KL ads grow 23 percent

KUALA LUMPUR (AFP): Malaysia's total media advertising expenditure for 1995 rose 23.1 percent to two billion ringgit (US$800 million), a news report said Saturday.

The Malaysian advertising industry has been experiencing double-digit growth since 1989, except for 1993 when media advertising expenditure expanded by only eight percent, The Star said.

Newspapers captured a 56 percent share of the total advertisement revenue for last year, according to the Survey Research Malaysia Sdn. Bhd. report published in the newspaper.

The print sector recorded a 24.1 percent growth to 1.13 billion ringgit last year, according to the company's media director Christina Low.

But revenue growth in radio advertisements was the highest.