Kenzo flirts with red poppy flowers

Kenzo flirts with red poppy flowers

JAKARTA (JP): Kenzo, a giant name in the fashion world, has
just launched its new fragrance: Flower by Kenzo.

With a price tag of between Rp 245,000, for a 30-milliliter
bottle, and Rp 460,000, for a 100ml bottle, this soft and
feminine fragrance is Kenzo's latest eau de toillete for women.

In a press release at a five-star hotel in Jakarta recently,
Kenzo Takada, the fashion guru, said he was inspired to craft the
new fragrance using red poppy flowers, which grow wildly in
Europe.

The flowers actually have no strong aroma, and they fade
easily, a separate press release of Kenzo said.

But "it is a singular, strong, pure and sensual flower" said
the Himeji-born designer.

The power of the Flower by Kenzo is in the combination of its
three different aromas called Floral Energy, Powder Power and
Urban Energy.

Its composition is a blend of parma violet, Bulgarian rose,
wild hawthorn, cassia, white musk, opopanax, vanilla reunion,
hedione and cyclosal.

Kenzo, who had dedicated 30 years of his life to fashion
before leaving the glamor in late 1999, poetically said that the
red poppy flowers "decorate a city and give its people spirit".

For perfume bottle collectors, Kenzo's latest production is
worth putting on the list.

Designed in the shape of a modern skyscraper, the long, slim
and transparent bottle has the red poppy flower painted on it.

However, it remains unclear how well the latest Kenzo creation
will be received in the Indonesian market.

Kenzo, now 67, released his first woman's perfume, Kenzo by
Kenzo, in 1987, three years before he celebrated his 25th year in
the fashion business at the National School of Fine Arts in Paris
where he threw a grand party, with delicacies from around the
world, along with a ballet and musical performance, for his 3000
guests.

Following the success of Kenzo by Kenzo, he released his first
men's fragrance called Kenzo Pour Homme in 1991, followed by
D'ete in 1992. He received the Time for Peace award for his
perfume creations, pour Elle and pour Lui, in 1999. (Sri
Ramadani)