KAI Services Explores MSME Partnership Opportunities at IPB Campuspreneur
KAI Services shared insights regarding partnership opportunities with MSMEs during the Campuspreneur talkshow, a programme focused on developing export-oriented young entrepreneurs, held at IPB University, Bogor, on Friday (12/06/2026).
During the talkshow, the Director of Consumer Business at KAI Services, Lies Permana Lestari, explained the primary motivation behind KAI Services’ role in supporting MSMEs. A key objective is to create markets for high-quality MSME products as a form of empowerment, supporting the people’s economy to ensure businesses become independent and competitive.
“Through various programmes, KAI Services helps create markets for well-curated, high-quality MSME products, enhancing competitiveness, product quality consistency, and marketing capabilities. This is achieved through KAI Services’ sales channels, such as Restaurant on Train, Loko Cafe, and several other platforms,” said Lies.
Lies added that the extensive network of PT KAI (Persero) serves as a strategic asset to help MSMEs expand their market reach, particularly across Java and Sumatra (including Tanjung Karangkarta, Palembang, Medan, and Padang). KAI Services offers various promotional and sales channels, including displays at Loko Cafe, the Access by KAI application, and on-train culinary services.
“One of the strategic steps taken by KAI Services is collaborating with the Indonesian Ministry of Trade to provide coaching and assistance to MSMEs, ensuring they can produce high-quality goods. We curate these MSME products, and the best ones are given the opportunity to be sold on trains and at Loko Cafe. Through this collaboration, we hope to produce high-quality products ready to compete in both national and international markets,” Lies stated.
Students from IPB University participated enthusiastically in the session, with many asking questions regarding KAI Services’ partnerships with MSMEs mentored by the Ministry of Trade.
The talkshow, themed around the Campuspreneur programme for developing export-oriented young entrepreneurs and export facilitation, also featured speakers such as the Director of Domestic Product Marketing at the Ministry of Trade, Dewi Rokhayati, and the Head of the Centre for Export Human Resource Development and Trade Services at the Ministry of Trade, Abu Amar.
The event was also attended by the Indonesian Minister of Trade, Budi Santoso, who encouraged students to participate in the Campuspreneur initiatives held at the IPB Bogor campus.