Kadin: National Ceramic Quality and Design Increasingly Competitive on Global Scale
The Indonesian Chamber of Commerce and Industry (Kadin) has stated that the quality and design of national ceramics are becoming increasingly competitive on a global scale, supported by improvements in product quality and industrial innovation capable of meeting international market demands.
“The domestic ceramic industry, in terms of quality, standard, and design, is already highly competitive with imported ceramics from abroad,” said the Vice Chairman of Industry at Kinc Kadin Indonesia, Saleh Husin, in a statement in Jakarta on Monday.
This assessment was made after attending and observing an Indonesian ceramic industry exhibition held at NICE PIK 2 from 4–7 June 2026, which showcased various flagship products from national producers. During the event, Saleh engaged in dialogues with several company owners, boards of directors of the national ceramic industry, and representatives from the Indonesian Ceramic Industry Association (Asaki) regarding the sector’s development.
He assessed that the national ceramic industry has developed quite well and provides an important contribution to the economy through job creation, increased investment, and added value to the domestic manufacturing industry. “I believe this industry has developed quite well, creating jobs and providing significant added value for our nation,” he said.
Saleh expressed hope that the national ceramic industry would continue to be strengthened to maintain its competitiveness and avoid being eroded by imported products or increasing production costs. “We must ensure this industry does not die or be eroded by imports and excessively high energy prices,” Saleh noted.
According to Saleh, ongoing government development projects, such as public schools and the plan to build 3 million houses, provide a positive outlook for the domestic ceramic industry. Despite showing increasing competitiveness, the national ceramic industry still faces challenges in the form of high energy costs, which could potentially affect the sustainability of the sector’s growth.
Saleh stated that one of the primary issues faced by businesses today is the price of industrial gas, which is deemed not to fully support the enhanced competitiveness of the domestic manufacturing industry. He explained that the ceramic industry is one of the recipients of the Specific Industrial Gas Price (HGBT) programme at 7 US dollars per MMBTU, which has been a vital instrument in maintaining production cost efficiency. However, in practice, some industry players only receive approximately 40 per cent of their gas needs under the HGBT scheme, while the remainder must be fulfilled through purchases at much higher market prices.
This condition has prompted business owners to hope for an optimisation of energy policies so that the ceramic industry can continue to grow, increase production capacity, and strengthen the competitiveness of national products in both domestic and global markets. Therefore, Saleh hopes that support for the ceramics sector will continue to be strengthened so that the national industry can utilise abundant raw material potential and solidify its position as the primary player in its own market.