JIS Prepares Naming Rights Tender, Jakpro Targets Strategic Corporate Partners

PT Jakarta Propertindo (Perseroda), commonly known as Jakpro, and Feel Good Network have officially signed a strategic partnership agreement for the management of naming rights at Jakarta International Stadium (JIS). This collaboration marks an important step in optimising the commercial potential of Jakarta’s flagship stadium whilst strengthening its position as one of the most prestigious sponsorship assets in Indonesia and Southeast Asia. Through this partnership, Feel Good Network will support the comprehensive management and development of the commercialisation strategy for JIS naming rights, ranging from formulating marketing strategies and managing the tender process to providing negotiation assistance and implementing cooperation with the selected sponsor partner. As an international-standard stadium that has hosted various sporting events, entertainment shows, and global-scale activities, JIS holds strategic value not only in its infrastructure function but also in its brand strength and exposure. The naming rights programme is expected to foster long-term collaboration that benefits all parties whilst supporting the sustainability of city asset management. As part of the JIS naming rights commercialisation process, Jakpro and Feel Good Network will carry out a series of strategic stages, starting with market sounding to map market interest and identify partnership potential. This stage will be followed by exploration with several companies and brands deemed to align with the character, values, and position of JIS as an international-standard stadium. After the exploration process concludes, Jakpro will conduct a limited tender, by invitation only, inviting selected corporations and brands that meet the established criteria. This approach is designed to ensure a professional process and produce partnerships capable of delivering strategic value for all parties. The JIS naming rights will be offered under a five-year cooperation scheme. This period is designed to provide certainty, stability, and long-term visibility for the sponsor partner, whilst maximising the brand exposure potential of JIS as a premier sports, entertainment, and public space destination in Jakarta.