Jetour Unveils New Visual Identity Inspired by Chinese Characters

Jakarta — Chinese automotive manufacturer Jetour has introduced a new visual identity in Indonesia as part of a broader global brand evolution.

The new identity is marked by the introduction of a modern “JT” monogram, representing the company’s initials.

“We have just introduced the Jetour identity update in Indonesia as part of our new global revolution,” said Ranggy in Jakarta on Wednesday, 10 March 2026.

“This new identity showcases the modern JT monogram of Jetour, inspired by the Chinese character Xing (行), which means forward progress, and aligns with Jetour’s vision as part of our journey and commitment to continue innovating,” he explained.

The concept was chosen to embody Jetour’s spirit as a brand synonymous with travel, whilst reflecting the company’s commitment to continuous development and innovation.

“For us, the journey is not merely about reaching your destination, but about how every kilometre feels safe, comfortable, and meaningful,” he added.