Jerhemy Owen Invites Public to Green Aceh Through 'Wenanam' Programme on TikTok
Content creator Jerhemy Owen is using the TikTok platform to drive tangible environmental conservation action. Through a programme called ‘Wenanam’, he is inviting the public to contribute to regreening critical land in Aceh affected by natural disasters.
The Wenanam programme is designed to make public participation easy through digital activity. Residents can channel support for one tree seedling simply by sharing Jerhemy’s creative content on TikTok 15 times. In addition, the public can also donate funds or register as volunteers through the official page hub.wwf.id/id/Dukung-Wenanam-2026.
When met in South Jakarta on Tuesday (19/8), Jerhemy explained that the idea emerged after discussions with his colleagues at TikTok following his attendance at the UN climate change conference in Azerbaijan in November 2024. The environmental science graduate from the Netherlands wants to combine the power of social media with measurable reforestation efforts.
After successfully planting 10,000 seedlings in Bogor throughout 2025, Jerhemy has set a much larger target for 2026: 250,000 tree seedlings. The main focus of this planting is Aceh, which experienced severe flooding and landslides in 2025.
Planting in Aceh is not only aimed at post-disaster land recovery but also as a long-term solution to conflict between humans and wildlife. Jerhemy explained that the selection of tree species is being carried out strategically.
“We plant in locations that were truly impacted by the disaster to restore damaged land. Including in villages so that there is no longer conflict between elephants and humans,” said Jerhemy.
The strategy includes using trees that elephants dislike as natural barriers, as well as planting trees that elephants favour in certain areas. In addition, productive seedlings such as coffee and durian are also being provided to local residents so that the yields can improve the community’s economy within the next two years.
Beyond the reforestation focus, Jerhemy is also running a programme called ‘Wengalir’. This programme aims to help procure clean water infrastructure, such as tanks and pipes, for residents in Wokowoe and Wokodekororo villages in East Nusa Tenggara (NTT).
Through educational content on digital platforms, Jerhemy says he has received a positive response, particularly through the stage comment feature on TikTok. He noted that the content not only encourages people to donate but also inspires many of his followers to pursue education in environmental engineering.